The Association of Professional Sales (APS) is delighted to announce a new partnership with one of the sales world’s leading training, consultancy and research groups, Huthwaite International.

Huthwaite will become the Skills Partner and, working together, the APS and Huthwaite will bring fresh insight and research to the profession, as well as working hard to drive the highest standards of quality and excellence across the sales industry.

A business will not prosper if it cannot sell and both Huthwaite International and the APS understand that selling is a skill that can be learned and developed through insight, research and education. With that in mind, Huthwaite is backing the APS in several key areas to help develop a skilled, ethical and professional sales force.

As renowned sales training specialists, Huthwaite will be supporting the APS as we develop key initiatives like our professional registration, code of conduct and continuing professional development.

Our work together also means Huthwaite will be present at APS events and is our partner for this autumn’s programme of lectures and webinars.
Ben Turner, general manager of the APS, said: “Our professional registration is the first, independent, global assessment for the sales industry. It will set apart those people in business who take pride in their work and their profession. With Huthwaite at our side, we are building a strong sales community which values, education, insight and professionalism.”

Tony Hughes, CEO of Huthwaite International, comments: “Our mission at Huthwaite International is to help sales professionals out-think and out-perform their competition. Our partnership with the APS allows us to light the path for those who want to be nothing short of world class.” Together, our aim is simple, to promote and advance excellence in selling.