About David Freedman

David is Huthwaite's Director of Sales. He is a Fellow of both the Institute of Sales Management and of the Institute of Sales Professionals, sits on the Management Consultancies’ Association Council and is former Chairman of the Chartered Institute of Public Relations MarComs group. He speaks all over the world, from conferences and exhibitions including World of Learning, SAMA, APMP and many international business organisations. He has also been on the judging panels for the National Sales Awards and the National Business Awards.

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David Freedman 5 min read

How to address the value proposition challenge for sales

Looking to improve your sales strategy? Learn how top salespeople use persuasive case analysis to uncover customer needs and value.

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David Freedman 4 min read

Why negotiation skills are crucial in the transport industry

Why transports businesses may struggle with effective negotiation and why they need to address it.

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David Freedman 2 min read

Why helping corporate buyers will boost your deal-making success

It’s an age-old challenge, how do you get somebody or something to do something that you want them to do? Read our blog to find out.

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David Freedman 1 min read

When it comes to negotiation why knowledge is a better insurance policy than cunning

There’s plenty to go wrong in even the most trivial negotiation. And in the big, important ones, mistakes can be costly and very difficult to unravel.

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David Freedman 3 min read

How to position IT security software as part of your client's positive overall digital strategy

How to avoid IT security software becoming an esoteric, reactive, tactical purchase, rather than a part of your client's positive overall digital strategy.

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David Freedman 1 min read

Skilled negotiators: It's all about behaviour

Negotiation is something that never seems to be out of the news, or out of our lives. What are the secrets of doing it well?

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David Freedman

Why a lack of sales methodology in the manufacturing industry is a huge opportunity

Is there a lack of sales methodology in the manufacturing industry? If that's the case, there's a huge opportunity for those with a more process driven ap…

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David Freedman 1 min read

The lost art of deal-making

If you want a career in the City, you’ll need to be a good negotiator. It’s a skill that pops up again and again.

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Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

About David Freedman

How to address the value proposition challenge for sales

Why negotiation skills are crucial in the transport industry

Why helping corporate buyers will boost your deal-making success

When it comes to negotiation why knowledge is a better insurance policy than cunning

How to position IT security software as part of your client's positive overall digital strategy

Skilled negotiators: It's all about behaviour

Why a lack of sales methodology in the manufacturing industry is a huge opportunity

The lost art of deal-making

Are your sales targets contributing to lost business?

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