Breaking down sales and marketing silos

Rachel MasseyRachel Massey 3 min read

Breaking down sales and marketing silos

Key steps organisations can take to mend the relationship between their sales and marketing teams and succeed in a transforming digital landscape.

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Digitisation is transforming the sales and marketing relationship. Are you ready?

Rachel MasseyRachel Massey 3 min read

Digitisation is transforming the sales and marketing relationship. Are you ready?

This digital transformation of business means the sales and marketing relationship needs to be transformed. In this blog, we review how.

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Fixing the sales marketing relationship & winning more business in the digital era

Rachel MasseyRachel Massey 8 min read

Fixing the sales marketing relationship & winning more business in the digital era

Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the …

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How to address the value proposition challenge for sales

David FreedmanDavid Freedman 5 min read

How to address the value proposition challenge for sales

Looking to improve your sales strategy? Learn how top salespeople use persuasive case analysis to uncover customer needs and value.

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Her Majesty the Queen - arguably the most successful British brand of the last 64 years

Steve ThurlowSteve Thurlow 2 min read

Her Majesty the Queen - arguably the most successful British brand of the last 64 years

From a commercial point of view, she is arguably the most successful British brand of the last 63 (nearly 64) years. So what has she got so right, and what…

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concerns-the-end-of-cycle-sales-killer

Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Download the whitepaper