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About us
- About us
  - Huthwaite is an international training provider and behaviour change specialist. We help organisations to transform their sales and negotiation outcomes by helping to permanently change the behaviour of their teams.
About you
- About you
  - To succeed on the global stage companies need to learn how to sell and negotiate to the highest standards.
Solutions
- Solutions
  - Your business will not reach its commercial potential unless it can properly sell, negotiate and communicate. The good news is that these are not skills you are born with, but ones which can be learned. The chances are that you already have the people inside your company who can make you successful – if they learn to do it right.
Why us
- Why us
  - We are unique. We have spent four decades studying the behaviours that are needed for successful business and helping organisations apply that knowledge through our skill development programmes.
Thought leadership
Global research
Open courses
- Open courses
  - Not every circumstance requires a large scale learning programme. Smaller teams or individuals can still develop their sales, negotiation and communication skills to high standards through our Open programme.
Contact us
- Contact us
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About us
About you
Solutions
Why us
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The thought leadership division of Huthwaite International

Your destination for latest thinking on sales, negotiation and communication insights
Brought to you by Huthwaite's global thought leaders and industry experts

Featured article

Why do new telecoms products fail?

Your new product is about to be introduced to the market. It’s innovative, meets your customer needs and out-performs the competition. You introduce the product to your sales teams and feedback is great. Everybody wants to see what customers think..

By Huthwaite International | August 01, 2019

Latest

How have problem questions changed in SPIN® Selling?

Video transcription: One of the things which we found thirty years ago was if you ask customers about problems, you find out their needs, you find...

By Neil Rackham | November 07, 2019
Research reveals over 75% of new telecoms products fail

A new bench-marking study into the future of the telecoms industry by sales, negotiation and communication specialists, Huthwaite International,...

By Tony Hughes | November 07, 2019
You had me at pilates! The dangers of argument dilution

On a recent car journey home, I listened to a radio debate involving two health experts discussing potential reasons why the prescription of...

By Shaun James | October 18, 2019

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Sales

How have problem questions changed in SPIN® Selling?
By Neil Rackham | November 07, 2019

Negotiation

You had me at pilates! The dangers of argument dilution
By Shaun James | October 18, 2019

Communication

SPIN Selling techniques: Stop talking and start listening
By Tony Hughes | July 31, 2018

Meet our authors

Tony Hughes
Chief Executive Officer

Robin Hoyle
Head of Learning Innovation

Jo Derriman
Client Director

Rachel Massey
Director of Marketing

David Freedman
Director of Sales

Neil Clothier
Senior Negotiator

More...

In the news

Does a no-deal Brexit make companies like Nissan Europe ‘unsustainable’?
“A no-deal Brexit would put Nissan’s entire European business model in jeopardy,” the car manufacturer has said in its strongest warning yet over the...
By Tony Hughes | October 18, 2019

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Phone: +44 (0)1709 710081

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Email: enquiries@huthwaiteinternational.com

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