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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Managing-Discounting-to-Maximise-Sales-Growth-1.jpgManaging-Discounting-to-Maximise-Sales-Growth-1Managing-Discounting-to-Maximise-Sales-Growth-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviour2021-09-01https://www.huthwaiteinternational.com/blog/communication-skills-during-covidhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/communicating-post-covid.jpgcommunicating-post-covidcommunicating-post-covidhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logo2021-09-21https://www.huthwaiteinternational.com/blog/using-the-spin-selling-behaviourshttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/one-line-art-faces-colorful-vector-id1169546576.jpgone-line-art-faces-colorful-vector-id1169546576one-line-art-faces-colorful-vector-id1169546576https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanying2021-07-05https://www.huthwaiteinternational.com/blog/profit-and-a-systematic-approach-to-sellinghttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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From tech talk to revenue Turning technical expertise into sales success7. From tech talk to revenue Turning technical expertise into sales successhttps://www.huthwaiteinternational.com/hubfs/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp43066nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpgThe Origins of SPIN Selling - the Most Researched and Validated Sales Method in the WorldNeil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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From tech talk to revenue Turning technical expertise into sales success7. From tech talk to revenue Turning technical expertise into sales successhttps://www.huthwaiteinternational.com/hubfs/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp43066nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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From tech talk to revenue Turning technical expertise into sales success7. From tech talk to revenue Turning technical expertise into sales successhttps://www.huthwaiteinternational.com/hubfs/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp43066nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/David-Freedman.jpgDavid-FreedmanDavid-Freedmanhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Developing-long-term-client-relationships.jpgDeveloping-long-term-client-relationshipsDeveloping-long-term-client-relationshipshttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/David-Freedman.jpgDavid-FreedmanDavid-Freedmanhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/MicrosoftTeams-image%20(17).pngMicrosoftTeams-image (17)MicrosoftTeams-image (17)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/_Aug2023/Images/get-whitepaper.jpgget-whitepaperget-whitepaperhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/dart-board-with-three-darts-outdoors-picture-id1133497978.jpgdart-board-with-three-darts-outdoors-picture-id1133497978dart-board-with-three-darts-outdoors-picture-id1133497978https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)2024-08-07https://www.huthwaiteinternational.com/blog/achieving-sales-and-negotiation-successhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/tony-hughes.pngtony-hughestony-hugheshttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/iStock-1069636740%20(1).jpgiStock-1069636740 (1)iStock-1069636740 (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)2021-07-06https://www.huthwaiteinternational.com/blog/political-climate-shines-spotlight-negotiating-revealing-hidden-growth-area-businesses-across-globehttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Promote-banner.jpgPromote-bannerPromote-bannerhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Zulkhe.jpgZulkheZulkhehttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/IBM-case-study-SPIN-Selling.pngIBM-case-study-SPIN-SellingIBM-case-study-SPIN-Sellinghttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Square%20mock-ups/Negotiation%20performance%20-%20the%20key%20to%20long-term%20business%20growth.webpNegotiation performance - the key to long-term business growthNegotiation performance - the key to long-term business growth2025-09-16https://www.huthwaiteinternational.com/blog/brexit-challenges-for-commercial-teams-skills-developmenthttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/arrows-business-growth-infographic-blank-template-vector-id1162445249.jpgarrows-business-growth-infographic-blank-template-vector-id1162445249arrows-business-growth-infographic-blank-template-vector-id1162445249https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/svg%20Icons/robin-hoyle-1.jpgrobin-hoyle-1robin-hoyle-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-22021-07-05https://www.huthwaiteinternational.com/blog/measure-resultshttps://www.huthwaiteinternational.com/hubfs/svg%20Icons/robin-hoyle-1.jpgrobin-hoyle-1robin-hoyle-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/wol-2026.webpwol-2026wol-2026https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/leadership-training-isnt-working.webpleadership-training-isnt-workingleadership-training-isnt-workinghttps://www.huthwaiteinternational.com/hubfs/L-and-D-2026-predictions-blog.webpImage showing two artistic heads to imitate transfer and transferability in L&DL-and-D-2026-predictions-bloghttps://www.huthwaiteinternational.com/hubfs/GettyImages-1460989587%20(1).jpgGettyImages-1460989587 (1)GettyImages-1460989587 (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)2024-03-15https://www.huthwaiteinternational.com/blog/the-end-of-cycle-sales-killerhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/svg%20Icons/robin-hoyle-1.jpgrobin-hoyle-1robin-hoyle-1https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Challenging-Change-and-Culture-1.jpgChallenging-Change-and-Culture-1Challenging-Change-and-Culture-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)2021-07-06https://www.huthwaiteinternational.com/negotiation-performancehttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/learning-stick%20(1)%20(1).webplearning-stick (1) (1)learning-stick (1) (1)https://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Angled%20mock-ups/Negotiation%20performance%20-%20the%20key%20to%20long-term%20business%20growth%20whitepaper.webpNegotiation performance - the key to long-term business growth whitepaperNegotiation performance - the key to long-term business growth whitepaper2025-11-19https://www.huthwaiteinternational.com/in-conversation-with-neil-rackhamhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/09.%20Regrets.mp4/medium.jpg09. 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SPIVhttps://www.huthwaiteinternational.com/hubfs/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/11.%20SPIV.mp4101nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpgThe Origins of SPIN Selling - the Most Researched and Validated Sales Method in the WorldNeil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Building-Sales-Confidence-for-growing-a-business.jpgBuilding-Sales-Confidence-for-growing-a-businessBuilding-Sales-Confidence-for-growing-a-business2021-08-25https://www.huthwaiteinternational.com/blog/learning-development-trends-for-20242025-11-10https://www.huthwaiteinternational.com/medical-devices-sale-imperativeshttps://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Angled%20mock-ups/Medical%20Devices%20-%20Sales%20imperatives%20whitepaper.webpMedical Devices - Sales imperatives whitepaperMedical Devices - Sales imperatives whitepaperhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/learning-stick%20(1)%20(1).webplearning-stick (1) (1)learning-stick (1) (1)2025-11-19https://www.huthwaiteinternational.com/blog/prepare-sales-meeting-tvhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/svg%20Icons/robin-hoyle-1.jpgrobin-hoyle-1robin-hoyle-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Blog%20image-%20July24.jpgBlog image- July24Blog image- July24https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Science-behind-SPIN-Selling.jpgScience-behind-SPIN-SellingScience-behind-SPIN-Sellinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retina2024-07-04https://www.huthwaiteinternational.com/are-your-people-negotiating-or-concession-makinghttps://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Angled%20mock-ups/Are%20you%20negotiating%20or%20concession%20making%20whitepaper.webpAre you negotiating or concession making whitepaperAre you negotiating or concession making whitepaperhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/learning-stick%20(1).webplearning-stick (1)learning-stick (1)2025-11-19https://www.huthwaiteinternational.com/partnershipshttps://www.huthwaiteinternational.com/hubfs/Cranfield%20university%20logo%20RGB%20-%2072%20dpi.webpCranfield university logo RGB - 72 dpiCranfield university logo RGB - 72 dpihttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/learning-bg%20(1).webplearning-bg (1)learning-bg (1)https://www.huthwaiteinternational.com/hubfs/ISP%20logo%20(1).webpISP logo (1)ISP logo (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/2025-mca-logo-partnerships.webp2025-mca-logo-partnerships2025-mca-logo-partnershipshttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Choose%20your%20course%20(1).webpChoose your course (1)Choose your course (1)https://www.huthwaiteinternational.com/hubfs/Logo-SMA-nieuw-270x300.webpLogo-SMA-nieuw-270x300Logo-SMA-nieuw-270x300https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/promote-logo%20(1).webppromote-logo (1)promote-logo (1)2025-11-17https://www.huthwaiteinternational.com/blog/listening-hailed-as-most-important-sales-traithttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/tony-hughes.pngtony-hughestony-hugheshttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/airplane-flying-over-container-port-picture-id636036276.jpgairplane-flying-over-container-port-picture-id636036276airplane-flying-over-container-port-picture-id636036276https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retina2021-07-05https://www.huthwaiteinternational.com/blog/selling-security-what-are-the-implicationshttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Angled%20mock-ups/How%20well%20are%20you%20negotiating%20whitepaper.webpHow well are you negotiating whitepaperHow well are you negotiating whitepaperhttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/How-should-we-deal-with-emotions-in-negotiation.jpgHow-should-we-deal-with-emotions-in-negotiationHow-should-we-deal-with-emotions-in-negotiationhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/ian-newall.pngian-newallian-newallhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanying2025-12-15https://www.huthwaiteinternational.com/blog/does-spin-selling-work-atkins-globalhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/How-Atkins-Global-created-sales-excellence.jpgHow-Atkins-Global-created-sales-excellenceHow-Atkins-Global-created-sales-excellencehttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logo2022-02-11https://www.huthwaiteinternational.com/blog/whats-it-really-worth-how-to-uncover-your-hidden-valuehttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/10.%20Data.mp4/medium.jpg10. Data10. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/How-Siemens-Business-Services-achieve-a-win-win-in-negotiations-2.jpgHow-Siemens-Business-Services-achieve-a-win-win-in-negotiations-2How-Siemens-Business-Services-achieve-a-win-win-in-negotiations-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)2021-11-18