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Hypothesis</video:title><video:description>02. 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a practical AI-first sales organisation</video:title><video:description>Building a practical AI-first sales organisation _ Mastering Sales &amp; Negotiations</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4</video:content_loc><video:duration>2729</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4/medium.jpg</video:thumbnail_loc><video:title>02. 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Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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:title>Calix</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/2025%20Client%20logos%20slider/Atkins%20Realis.svg</image:loc><image:caption>AtkinsRealis</image:caption><image:title>AtkinsRealis</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/SPIN%20Coaching%20(1).webp</image:loc><image:caption>SPINCoaching1</image:caption><image:title>SPINCoaching1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/2025%20Client%20logos%20slider/SAP.svg</image:loc><image:caption>SAP</image:caption><image:title>SAP</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/2025%20Client%20logos%20slider/Zuhlke.svg</image:loc><image:caption>Zuhlke</image:caption><image:title>Zuhlke</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Solid%20Product%20Images/Purple%205/Sales%20Opportunity%20Management%20P5.svg</image:loc><image:caption>SalesOpportunityManagementP5</image:caption><image:title>SalesOpportunityManagementP5</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/ISP%20(1).webp</image:loc><image:caption>ISP1</image:caption><image:title>ISP1</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://www.huthwaiteinternational.com/blog</loc><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/04.%20Resistance.mp4/medium.jpg</video:thumbnail_loc><video:title>04. Resistance</video:title><video:description>04. Resistance</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/04.%20Resistance.mp4</video:content_loc><video:duration>323</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4/medium.jpg</video:thumbnail_loc><video:title>Building a practical AI-first sales organisation</video:title><video:description>Building a practical AI-first sales organisation _ Mastering Sales &amp; Negotiations</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4</video:content_loc><video:duration>2729</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/03.%20Eureka.mp4/medium.jpg</video:thumbnail_loc><video:title>03. Eureka</video:title><video:description>03. Eureka</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/03.%20Eureka.mp4</video:content_loc><video:duration>173</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. Resulting in the creation of a sales model that is still in use by many of the world’s most successful sales teams today.</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4</video:content_loc><video:duration>240</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/05.%20Cricket.mp4/medium.jpg</video:thumbnail_loc><video:title>05. Cricket</video:title><video:description>05. 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Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. Resulting in the creation of a sales model that is still in use by many of the world’s most successful sales teams today.</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4</video:content_loc><video:duration>240</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/svg%20Icons/robin-hoyle-1.jpg</image:loc><image:caption>robinhoyle1</image:caption><image:title>robinhoyle1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Is-classroom-training-the-villain-of-learning-and-development-1.jpg</image:loc><image:caption>Isclassroomtrainingthevillainoflearninganddevelopment1</image:caption><image:title>Isclassroomtrainingthevillainoflearninganddevelopment1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Origins-blank.webp</image:loc><image:caption>Originsblank</image:caption><image:title>Originsblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/complacency-trap.webp</image:loc><image:caption>complacencytrap</image:caption><image:title>complacencytrap</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webp</image:loc><image:caption>SMAcopy1</image:caption><image:title>SMAcopy1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svg</image:loc><image:caption>HuthwaiteLogo</image:caption><image:title>HuthwaiteLogo</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Hypothesis-blank.webp</image:loc><image:caption>Hypothesisblank</image:caption><image:title>Hypothesisblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/HI-logo-retina.jpg</image:loc><image:caption>HIlogoretina</image:caption><image:title>HIlogoretina</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Promote%20(1).webp</image:loc><image:caption>Promote1</image:caption><image:title>Promote1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/neil-rackham-huthwaite-international.png</image:loc><image:caption>neilrackhamhuthwaiteinternational</image:caption><image:title>neilrackhamhuthwaiteinternational</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/ISP%20(1).webp</image:loc><image:caption>ISP1</image:caption><image:title>ISP1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Staff%20photos/Rachel-massey.jpg</image:loc><image:caption>Rachelmassey</image:caption><image:title>Rachelmassey</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/MCA%20(1).webp</image:loc><image:caption>MCA1</image:caption><image:title>MCA1</image:title></image:image><lastmod>2021-07-05</lastmod></url><url><loc>https://www.huthwaiteinternational.com/blog/effective-selling-and-coaching</loc><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4/medium.jpg</video:thumbnail_loc><video:title>02. Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. Resulting in the creation of a sales model that is still in use by many of the world’s most successful sales teams today.</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4</video:content_loc><video:duration>240</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webp</image:loc><image:caption>SMAcopy1</image:caption><image:title>SMAcopy1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Promote%20(1).webp</image:loc><image:caption>Promote1</image:caption><image:title>Promote1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svg</image:loc><image:caption>HuthwaiteLogo</image:caption><image:title>HuthwaiteLogo</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Staff%20photos/Rachel-massey.jpg</image:loc><image:caption>Rachelmassey</image:caption><image:title>Rachelmassey</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/complacency-trap.webp</image:loc><image:caption>complacencytrap</image:caption><image:title>complacencytrap</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Janet%20Curran.png</image:loc><image:caption>JanetCurran</image:caption><image:title>JanetCurran</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/ISP%20(1).webp</image:loc><image:caption>ISP1</image:caption><image:title>ISP1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Origins-blank.webp</image:loc><image:caption>Originsblank</image:caption><image:title>Originsblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/MCA%20(1).webp</image:loc><image:caption>MCA1</image:caption><image:title>MCA1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/HI-logo-retina.jpg</image:loc><image:caption>HIlogoretina</image:caption><image:title>HIlogoretina</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/horizons-blog-post-The-crucial-skills-coaches-and-sellers-can-learn-from-each-other.png</image:loc><image:caption>horizonsblogpostThecrucialskillscoachesandsellerscanlearnfromeachother</image:caption><image:title>horizonsblogpostThecrucialskillscoachesandsellerscanlearnfromeachother</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/neil-rackham-huthwaite-international.png</image:loc><image:caption>neilrackhamhuthwaiteinternational</image:caption><image:title>neilrackhamhuthwaiteinternational</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Hypothesis-blank.webp</image:loc><image:caption>Hypothesisblank</image:caption><image:title>Hypothesisblank</image:title></image:image><lastmod>2021-07-05</lastmod></url><url><loc>https://www.huthwaiteinternational.com/in-conversation-with-neil-rackham</loc><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/03.%20Eureka.mp4/medium.jpg</video:thumbnail_loc><video:title>03. Eureka</video:title><video:description>03. Eureka</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/03.%20Eureka.mp4</video:content_loc><video:duration>173</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/05.%20Cricket.mp4/medium.jpg</video:thumbnail_loc><video:title>05. Cricket</video:title><video:description>05. Cricket</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/05.%20Cricket.mp4</video:content_loc><video:duration>96</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4/medium.jpg</video:thumbnail_loc><video:title>02. Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/07.%20Balance.mp4/medium.jpg</video:thumbnail_loc><video:title>07. Balance</video:title><video:description>07. 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Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/svg%20Icons/robin-hoyle-1.jpg</image:loc><image:caption>robinhoyle1</image:caption><image:title>robinhoyle1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Staff%20photos/Rachel-massey.jpg</image:loc><image:caption>Rachelmassey</image:caption><image:title>Rachelmassey</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Promote%20(1).webp</image:loc><image:caption>Promote1</image:caption><image:title>Promote1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/complacency-trap.webp</image:loc><image:caption>complacencytrap</image:caption><image:title>complacencytrap</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Will-artificial-intelligence-change-corporate-learning.jpg</image:loc><image:caption>Willartificialintelligencechangecorporatelearning</image:caption><image:title>Willartificialintelligencechangecorporatelearning</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/MCA%20(1).webp</image:loc><image:caption>MCA1</image:caption><image:title>MCA1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Hypothesis-blank.webp</image:loc><image:caption>Hypothesisblank</image:caption><image:title>Hypothesisblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Origins-blank.webp</image:loc><image:caption>Originsblank</image:caption><image:title>Originsblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/HI-logo-retina.jpg</image:loc><image:caption>HIlogoretina</image:caption><image:title>HIlogoretina</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/ISP%20(1).webp</image:loc><image:caption>ISP1</image:caption><image:title>ISP1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/neil-rackham-huthwaite-international.png</image:loc><image:caption>neilrackhamhuthwaiteinternational</image:caption><image:title>neilrackhamhuthwaiteinternational</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webp</image:loc><image:caption>SMAcopy1</image:caption><image:title>SMAcopy1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svg</image:loc><image:caption>HuthwaiteLogo</image:caption><image:title>HuthwaiteLogo</image:title></image:image><lastmod>2021-08-25</lastmod></url><url><loc>https://www.huthwaiteinternational.com/blog/effective-virtual-negotiation</loc><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. Resulting in the creation of a sales model that is still in use by many of the world’s most successful sales teams today.</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4</video:content_loc><video:duration>240</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4/medium.jpg</video:thumbnail_loc><video:title>02. Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Origins-blank.webp</image:loc><image:caption>Originsblank</image:caption><image:title>Originsblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Hypothesis-blank.webp</image:loc><image:caption>Hypothesisblank</image:caption><image:title>Hypothesisblank</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/complacency-trap.webp</image:loc><image:caption>complacencytrap</image:caption><image:title>complacencytrap</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/tony-hughes.png</image:loc><image:caption>tonyhughes</image:caption><image:title>tonyhughes</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Staff%20photos/Rachel-massey.jpg</image:loc><image:caption>Rachelmassey</image:caption><image:title>Rachelmassey</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/MCA%20(1).webp</image:loc><image:caption>MCA1</image:caption><image:title>MCA1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Effective-virtual-negotiation.jpg</image:loc><image:caption>Effectivevirtualnegotiation</image:caption><image:title>Effectivevirtualnegotiation</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/neil-rackham-huthwaite-international.png</image:loc><image:caption>neilrackhamhuthwaiteinternational</image:caption><image:title>neilrackhamhuthwaiteinternational</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/HI-logo-retina.jpg</image:loc><image:caption>HIlogoretina</image:caption><image:title>HIlogoretina</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webp</image:loc><image:caption>SMAcopy1</image:caption><image:title>SMAcopy1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Promote%20(1).webp</image:loc><image:caption>Promote1</image:caption><image:title>Promote1</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svg</image:loc><image:caption>HuthwaiteLogo</image:caption><image:title>HuthwaiteLogo</image:title></image:image><image:image><image:loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Huthwaite_Theme_2025/Images/ISP%20(1).webp</image:loc><image:caption>ISP1</image:caption><image:title>ISP1</image:title></image:image><lastmod>2024-02-15</lastmod></url><url><loc>https://www.huthwaiteinternational.com/mastering-sales-and-negotiations</loc><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/3.%20Beyond%20Sales%20Creating%20value%20across%20every%20customer%20touchpoint.mp4/medium.jpg</video:thumbnail_loc><video:title>3. Beyond Sales Creating value across every customer touchpoint</video:title><video:description>3. Beyond Sales Creating value across every customer touchpoint</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/3.%20Beyond%20Sales%20Creating%20value%20across%20every%20customer%20touchpoint.mp4</video:content_loc><video:duration>2763</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Curiosity%20that%20converts_%20The%20art%20of%20better%20questioning%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4/medium.jpg</video:thumbnail_loc><video:title>Curiosity that converts_ The art of better questioning _ Mastering Sales &amp; Negotiations</video:title><video:description>Curiosity that converts_ The art of better questioning _ Mastering Sales &amp; Negotiations</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Curiosity%20that%20converts_%20The%20art%20of%20better%20questioning%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4</video:content_loc><video:duration>660</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg</video:thumbnail_loc><video:title>7. From tech talk to revenue Turning technical expertise into sales success</video:title><video:description>7. From tech talk to revenue Turning technical expertise into sales success</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4</video:content_loc><video:duration>3066</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/11.%20Building%20Persuasion.mp4/medium.jpg</video:thumbnail_loc><video:title>11. Building Persuasion</video:title><video:description>11. Building Persuasion</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/11.%20Building%20Persuasion.mp4</video:content_loc><video:duration>2968</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Why%20internal%20buy-in%20makes%20or%20breaks%20deals%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4/medium.jpg</video:thumbnail_loc><video:title>Why internal buy-in makes or breaks deals _ Mastering Sales &amp; Negotiations</video:title><video:description>Why internal buy-in makes or breaks deals _ Mastering Sales &amp; Negotiations</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Why%20internal%20buy-in%20makes%20or%20breaks%20deals%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4</video:content_loc><video:duration>528</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/9.%20Sales%20Marketing%20Alignment.mp4/medium.jpg</video:thumbnail_loc><video:title>9. Sales Marketing Alignment</video:title><video:description>9. Sales Marketing Alignment</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/9.%20Sales%20Marketing%20Alignment.mp4</video:content_loc><video:duration>2871</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/12.%20Dirty%20Tricks.mp4/medium.jpg</video:thumbnail_loc><video:title>12. Dirty Tricks</video:title><video:description>12. Dirty Tricks</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/12.%20Dirty%20Tricks.mp4</video:content_loc><video:duration>1488</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/14.%20The%20Ten%20Commandments.mp4/medium.jpg</video:thumbnail_loc><video:title>14. The Ten Commandments</video:title><video:description>14. The Ten Commandments</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/14.%20The%20Ten%20Commandments.mp4</video:content_loc><video:duration>1666</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Tuned%20in_%20How%20customer%20listening%20creates%20actionable%20insights.mp4/medium.jpg</video:thumbnail_loc><video:title>Tuned in_ How customer listening creates actionable insights</video:title><video:description>Tuned in_ How customer listening creates actionable insights</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Tuned%20in_%20How%20customer%20listening%20creates%20actionable%20insights.mp4</video:content_loc><video:duration>2794</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/8.%20Quick%20Win%20%E2%80%93%20Aligning%20Sales%20and%20Marketing%20for%20Maximum%20Impact.mp4/medium.jpg</video:thumbnail_loc><video:title>8. Quick Win – Aligning Sales and Marketing for Maximum Impact</video:title><video:description>8. Quick Win – Aligning Sales and Marketing for Maximum Impact</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/8.%20Quick%20Win%20%E2%80%93%20Aligning%20Sales%20and%20Marketing%20for%20Maximum%20Impact.mp4</video:content_loc><video:duration>528</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/The%20Double%20Negotiation%20_%20Mastering%20Sales%20and%20Negotiations.mp4/medium.jpg</video:thumbnail_loc><video:title>The Double Negotiation _ Mastering Sales and Negotiations</video:title><video:description>The Double Negotiation _ Mastering Sales and Negotiations</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/The%20Double%20Negotiation%20_%20Mastering%20Sales%20and%20Negotiations.mp4</video:content_loc><video:duration>2923</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/10.%20Quick%20Win%20%E2%80%93%20Persuasive%20Presentations%20in%20B2B%20Sales.mp4/medium.jpg</video:thumbnail_loc><video:title>10. Quick Win – Persuasive Presentations in B2B Sales</video:title><video:description>10. Quick Win – Persuasive Presentations in B2B Sales</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/10.%20Quick%20Win%20%E2%80%93%20Persuasive%20Presentations%20in%20B2B%20Sales.mp4</video:content_loc><video:duration>621</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4/medium.jpg</video:thumbnail_loc><video:title>Building a practical AI-first sales organisation</video:title><video:description>Building a practical AI-first sales organisation _ Mastering Sales &amp; Negotiations</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&amp;%20Negotiations.mp4</video:content_loc><video:duration>2729</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/hw_mike_pod_v1%20(720p).mp4/medium.jpg</video:thumbnail_loc><video:title>hw_mike_pod_v1 (720p)</video:title><video:description>hw_mike_pod_v1 (720p)</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/hw_mike_pod_v1%20(720p).mp4</video:content_loc><video:duration>2989</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/1.%20Why%20you%20need%20to%20embrace%20two-faced%20strategies%20in%20the%20new%20era%20of%20buying.mp4/medium.jpg</video:thumbnail_loc><video:title>1. Why you need to embrace two-faced strategies in the new era of buying</video:title><video:description>1. Why you need to embrace two-faced strategies in the new era of buying</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/1.%20Why%20you%20need%20to%20embrace%20two-faced%20strategies%20in%20the%20new%20era%20of%20buying.mp4</video:content_loc><video:duration>3109</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/4.%20Quick%20Win%20%E2%80%93%20The%20evolution%20of%20Sales%20events.mp4/medium.jpg</video:thumbnail_loc><video:title>4. Quick Win – The evolution of Sales events</video:title><video:description>4. Quick Win – The evolution of Sales events</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/4.%20Quick%20Win%20%E2%80%93%20The%20evolution%20of%20Sales%20events.mp4</video:content_loc><video:duration>1029</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/6.%20Quick%20Win%20%E2%80%93%20From%20technical%20experts%20to%20commercially%20effective%20salespeople.mp4/medium.jpg</video:thumbnail_loc><video:title>6. Quick Win – From technical experts to commercially effective salespeople</video:title><video:description>6. Quick Win – From technical experts to commercially effective salespeople</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/6.%20Quick%20Win%20%E2%80%93%20From%20technical%20experts%20to%20commercially%20effective%20salespeople.mp4</video:content_loc><video:duration>678</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/13.%20Negotiating%20For%20You.mp4/medium.jpg</video:thumbnail_loc><video:title>13. Negotiating For You</video:title><video:description>13. 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Hypothesis</video:title><video:description>02. Hypothesis</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/02.%20Hypothesis.mp4</video:content_loc><video:duration>74</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/The%20Origins%20of%20SPIN%20Selling%20-%20the%20Most%20Researched%20and%20Validated%20Sales%20Method%20in%20the%20World.mp4/medium.jpg</video:thumbnail_loc><video:title>The Origins of SPIN Selling - the Most Researched and Validated Sales Method in the World</video:title><video:description>Neil Rackham, creator of SPIN® Selling explains how one simple question sparked the creation of the most researched and validated sales methodology in the world. 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Change</video:title><video:description>06. Change</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/06.%20Change.mp4</video:content_loc><video:duration>185</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/03.%20Eureka.mp4/medium.jpg</video:thumbnail_loc><video:title>03. Eureka</video:title><video:description>03. Eureka</video:description><video:content_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/03.%20Eureka.mp4</video:content_loc><video:duration>173</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/05.%20Cricket.mp4/medium.jpg</video:thumbnail_loc><video:title>05. Cricket</video:title><video:description>05. 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