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From tech talk to revenue Turning technical expertise into sales success7. From tech talk to revenue Turning technical expertise into sales successhttps://www.huthwaiteinternational.com/hubfs/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp43066nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. 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