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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/My%20project.jpgMy projectMy projecthttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviour2024-05-08https://www.huthwaiteinternational.com/blog/how-to-overcome-difficult-negotiation-tacticshttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/aligning-sales-and-service.jpgaligning-sales-and-servicealigning-sales-and-servicehttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviour2023-05-10https://www.huthwaiteinternational.com/blog/ai-solutions-press-release2025-11-10https://www.huthwaiteinternational.com/blog/what-is-learning-culturehttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/iStock-955988522%20(1).jpgiStock-955988522 (1)iStock-955988522 (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)2021-07-06https://www.huthwaiteinternational.com/blog/listening-hailed-as-most-important-sales-traithttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Developing%20sales%20opportunities%20-%20blog.webpDeveloping sales opportunities - blogDeveloping sales opportunities - bloghttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Why%20a%20sales%20methodology%20matters%20now.webpWhy a sales methodology matters nowWhy a sales methodology matters now2026-06-16https://www.huthwaiteinternational.com/blog/common-sense-communication2025-11-10https://www.huthwaiteinternational.com/blog/collaborative-learning-this-years-fad-or-business-imperativehttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&%20Negotiations.mp4/medium.jpgBuilding a practical AI-first sales organisationBuilding a practical AI-first sales organisation _ Mastering Sales & Negotiationshttps://www.huthwaiteinternational.com/hubfs/Building%20a%20practical%20AI-first%20sales%20organisation%20_%20Mastering%20Sales%20&%20Negotiations.mp42729nonohttps://www.huthwaiteinternational.com/hubfs/Building-a-practical%20AI-first-sales-organisation%20copy.webpBuilding-a-practical AI-first-sales-organisation copyBuilding-a-practical AI-first-sales-organisation copyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/casper-guldager.jpgcasper-guldagercasper-guldagerhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanying2026-03-31https://www.huthwaiteinternational.com/blog/one-year-to-brexithttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Proposals-the-silent-sales-killers-hierarchy-diagram.jpgProposals-the-silent-sales-killers-hierarchy-diagramProposals-the-silent-sales-killers-hierarchy-diagramhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Proposals-the-silent-sales-killers-value-scales.jpgProposals-the-silent-sales-killers-value-scalesProposals-the-silent-sales-killers-value-scaleshttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Proposals-the-silent-sales-killers.jpgProposals-the-silent-sales-killersProposals-the-silent-sales-killershttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanying2021-07-14https://www.huthwaiteinternational.com/blog/measure-return-on-investmenthttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/How-much-of-your-training-budget-is-being-wasted-1.jpgHow-much-of-your-training-budget-is-being-wasted-1How-much-of-your-training-budget-is-being-wasted-1https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/tony-hughes.pngtony-hughestony-hugheshttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retina2021-07-05https://www.huthwaiteinternational.com/blog/spin-selling-stop-talking-start-listeninghttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Blog%20image-%20July24.jpgBlog image- July24Blog image- July24https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/svg%20Icons/robin-hoyle-1.jpgrobin-hoyle-1robin-hoyle-1https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Science-behind-SPIN-Selling.jpgScience-behind-SPIN-SellingScience-behind-SPIN-Sellinghttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviour2024-07-04https://www.huthwaiteinternational.com/communicating-effectivelyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/learning-stick%20(1)%20(1).webplearning-stick (1) (1)learning-stick (1) (1)https://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Angled%20mock-ups/Communicating%20effectively%20in%20a%20virtual%20world%20whitepaper.webpCommunicating effectively in a virtual world whitepaperCommunicating effectively in a virtual world whitepaperhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logo2025-11-19https://www.huthwaiteinternational.com/blog/huthwaites-ceo-trusting-instinctshttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/where-creative-minds-meet-picture-id182029796.jpgwhere-creative-minds-meet-picture-id182029796where-creative-minds-meet-picture-id182029796https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-massey2021-07-05https://www.huthwaiteinternational.com/blog/what-makes-a-successful-sellerhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/halftone-pattern-abstract-background-for-template-brochure-flyer-vector-id1155186717.jpghalftone-pattern-abstract-background-for-template-brochure-flyer-vector-id1155186717halftone-pattern-abstract-background-for-template-brochure-flyer-vector-id1155186717https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)2021-07-05https://www.huthwaiteinternational.com/the-science-behind-spin-sellinghttps://www.huthwaiteinternational.com/hubfs/Whitepapers%20-%202025/Angled%20mock-ups/The%20science%20behind%20SPIN%20Selling%20whitepaper.webpThe science behind SPIN Selling whitepaperThe science behind SPIN Selling whitepaperhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/learning-stick%20(1).webplearning-stick (1)learning-stick (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logo2025-11-18https://www.huthwaiteinternational.com/blog/communicate-to-high-value-customershttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/oxford-instruments-sales-and-negotiation-training-huthwaite-international-1.jpgoxford-instruments-sales-and-negotiation-training-huthwaite-international-1oxford-instruments-sales-and-negotiation-training-huthwaite-international-12021-11-18https://www.huthwaiteinternational.com/blog/ina-weinbauer-hiedelhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/svg%20Icons/robin-hoyle-1.jpgrobin-hoyle-1robin-hoyle-1https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/workplace-learning-matters-ina-weinbauer-heidel.pngworkplace-learning-matters-ina-weinbauer-heidelworkplace-learning-matters-ina-weinbauer-heidelhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Errington2023-10-31https://www.huthwaiteinternational.com/blog/why-value-is-key-to-growing-a-disruptive-businesshttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Claus%20(2).mp4/medium.jpgClaus (2)Claus (2)https://www.huthwaiteinternational.com/hubfs/Claus%20(2).mp41899nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Why%20a%20sales%20methodology%20matters%20now.webpWhy a sales methodology matters nowWhy a sales methodology matters nowhttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/jane-banks-bio-pic.jpgjane-banks-bio-picjane-banks-bio-pichttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)2026-06-24https://www.huthwaiteinternational.com/blog/strong-negotiation-argumentshttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Neil%20Rackham%20-%20Fireside%20thumbnails%20-%20Webp/Neil%20Rackham%20-%20Fireside%20-%20Mp4/10.%20Data.mp4/medium.jpg10. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/changing-your-future-with-the-help-of-technology-picture-id641968736.jpgchanging-your-future-with-the-help-of-technology-picture-id641968736changing-your-future-with-the-help-of-technology-picture-id641968736https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-massey2021-07-05https://www.huthwaiteinternational.com/blog/close-brothershttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/How-Siemens-Business-Services-achieve-a-win-win-in-negotiations-2.jpgHow-Siemens-Business-Services-achieve-a-win-win-in-negotiations-2How-Siemens-Business-Services-achieve-a-win-win-in-negotiations-2https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviourhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-12021-11-18https://www.huthwaiteinternational.com/blog/research-digitisation-drives-vital-sales-marketing-partnership-business-yet-catchhttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote 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In this customer success story, Atracsys shares how adopting a structured, research-based sales framework helped align commercial and technical teams, improve opportunity qualification, and strengthen customer conversations in the highly specialised robotics and computer-assisted surgery market. With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Mastering%20Sales%20and%20Negotiation/7.%20From%20tech%20talk%20to%20revenue%20Turning%20technical%20expertise%20into%20sales%20success.mp4/medium.jpg7. From tech talk to revenue Turning technical expertise into sales success7. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA 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With long sales cycles, limited opportunities, and highly technical customers, consistency across the sales process became critical. By introducing SPIN Selling across both sales and engineering teams, Atracsys created a shared commercial language that improved collaboration, discovery conversations, and sales effectiveness—without compromising technical credibility. In this video, you’ll learn: • How Atracsys improved sales qualification and opportunity management • Why SPIN Selling was selected for a highly technical MedTech environment • How engineering and commercial teams aligned around customer conversations • The importance of consultative selling in complex B2B sales • How technical excellence can support stronger commercial outcomeshttps://www.huthwaiteinternational.com/hubfs/Atracsys%20Spin-Final.mp4292nonohttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Promote%20(1).webpPromote (1)Promote (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Rachel-massey.jpgRachel-masseyRachel-masseyhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/MCA%20(1).webpMCA (1)MCA (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite%20International%20logo_RGB_150dpi-2.jpgHuthwaite International logo_RGB_150dpi-2Huthwaite International logo_RGB_150dpi-2https://www.huthwaiteinternational.com/hubfs/HI-logo-retina.jpgHI-logo-retinaHI-logo-retinahttps://www.huthwaiteinternational.com/hubfs/tech-talk-to-revenue-accompanying.webptech-talk-to-revenue-accompanyingtech-talk-to-revenue-accompanyinghttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/ISP%20(1).webpISP (1)ISP (1)https://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/SMA%20copy%20(1).webpSMA copy (1)SMA copy (1)https://www.huthwaiteinternational.com/hubfs/Staff%20photos/Laura-Errington.jpgLaura-ErringtonLaura-Erringtonhttps://www.huthwaiteinternational.com/hubfs/Huthwaite_Theme_2025/Images/Huthwaite%20Logo.svgHuthwaite LogoHuthwaite Logohttps://www.huthwaiteinternational.com/hubfs/vector-retro-female-superhero-poster-vector-id1073089956.jpgvector-retro-female-superhero-poster-vector-id1073089956vector-retro-female-superhero-poster-vector-id1073089956https://www.huthwaiteinternational.com/hubfs/Atracsys-1.webpAtracsys-1Atracsys-1https://www.huthwaiteinternational.com/hubfs/Ten%20reasons%20sales%20training%20fails%20to%20change%20behaviour.webpTen reasons sales training fails to change behaviourTen reasons sales training fails to change behaviour2021-07-05https://www.huthwaiteinternational.com/blog/micro-learninghttps://4000014.fs1.hubspotusercontent-na1.net/hubfs/4000014/Atracsys%20Spin-Final.mp4/medium.jpgAtracsys: From Technical Excellence to Commercial ConsistencyDiscover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the help of Huthwaite International and SPIN Selling. 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