Selling and negotiating in the Healthcare industry and the skills everyone needs

Changes in buying responsibility and power

Published in Global Health & Pharma

Salespeople operating in the Healthcare industry continue to face a number of challenges from adhering to the wide range of laws and regulations, to the changes in buying responsibility and power.

In this article Ali shares insights into the way the Healthcare industry sells and negotiates, and some of the key skills everybody needs in order to be a successful.

Some of the areas covered in the article are:

• Challenges faced by salespeople in the healthcare industry compared with others sectors.
• The changes in skill level of salespeople in line with new industry developments.
• The skills and verbal behaviours that make a successful negotiator/ seller.
• Application of these behaviours in other environments such as health procurement.