Huthwaite's picks

SPIN Selling prompts – from the experts in SPIN

Explore some example SPIN Selling prompts and the anatomy behind them to enhance your customer interactions and discover how to enhance your call planning …

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Robin Hoyle 6 min read

AI: Smart-use cases to supercharge your sales operation

Discover the importance of AI-driven call planning, customer segmentation, and industry trend analysis to supercharge your team's efficiency and effectiven…

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Robin Hoyle 11 min read

How to maximise your sales potential by using AI as a sales partner

Learn how AI can revolutionise sales potential. Explore Generative AI, its impact on sales activities, and the future of AI in the sales industry.

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Robin Hoyle 5 min read

Are we losing expertise to AI?

Discover how we might create new solutions to the challenges and opportunities we face by harnessing the power of these new AI-led technologies.

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Robin Hoyle 19 min read

AI in learning – a conversation with Dr. Phillipa Hardman

Discover how AI is revolutionising learning in a conversation with Dr. Phillipa Hardman, as she explores the shift towards strategic AI implementation and …

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Robin Hoyle 5 min read

How would you prepare if your sales meetings were being broadcast on TV?!

Discover how to prepare for sales meetings by learning from a seasoned BBC journalist's interview tactics and improve your sales pitch with in-depth resear…

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Robin Hoyle 6 min read

Communicating the value of Learning & Development

Understand the true impact of L&D initiatives and how to effectively communicate their value to the business.

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Robin Hoyle 7 min read

Conversational Intelligence: Why learning in sales is more than just knowing

Learn how Conversational Intelligence and AI are reshaping sales learning, exploring the challenges and opportunities in leveraging AI tools for sales perf…

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Huthwaite International 4 min read

How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

Learn how Nutreco implemented SPIN Selling to enhance sales strategies, meet objectives, and adapt to challenges. Discover their outcomes in this insightfu…

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