The best salespeople are well prepared and confident. They ask the right questions, and know what the customer needs at each stage of their buying journey, enabling them to move confidently towards a sale.
Based on decades of observation and research into customer behaviour, Huthwaite International’s SPIN Selling training programme aligns salespeople to a tried and tested methodology. Our SPIN sales course is essential training for individuals in sales, sales management, business development or in a customer-facing role where demonstrating value is essential.
For over 40 years, Huthwaite International has been transforming how world-class organisations in various sectors, view and interact with their customers. Our interactive SPIN sales training courses equip your sales team with the verbal behaviours and conversational toolkit needed to create value, generate more sales and reach higher levels of customer satisfaction.
Developed by Huthwaite International, SPIN Selling is one of the most revered sales methodologies in the world - continuing to justify its position as one of the most widely adopted tools by sales professionals. Grounded in extensive observational research, SPIN Selling enables sales professionals to better understand their prospects, build a persuasive case around specific problems and provide effective solutions for customers.
The key to successful selling isn’t through gimmicks or tricks. It’s achieved by adopting the right verbal behaviours through applied knowledge and research, and empowering organisations to build a strong competitive advantage.
Sales approaches evolve and trends come and go, but the SPIN Selling methodology remains the only method grounded in observed, timeless human behaviour - behaviour that wins business.
Our SPIN sales training offers you the chance to:
Our SPIN sales training courses give you a set of core verbal skills that allows salespeople to identify and develop needs effectively while demonstrating value to the customer right away.
SPIN skills learned in our training courses enable salespeople to move away from product-driven sales pitches, and instead towards customer-focused, consultative conversations.
Our SPIN training courses give your team solid criteria for measuring the success of each customer interaction against your planned outcome - providing evidence from within the SPIN toolkit.
Our ongoing research into customer behaviour means our SPIN selling methodology has evolved, allowing us to expand our training offering to other key areas in your business:
Learn how to confidently coach others on SPIN principles in this immersive course.
Reconnect sales and marketing by harmonising the way your teams think about their customers
Learn how to maximise complex sales opportunities through a focus on the journey customers make in arriving at a major buying decision.
A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.
An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.