Welcome to the definitive podcast series that unveils the art of effective Sales and Negotiation. Our expert guests share cutting-edge strategies and profound insights that empower companies to transform their approach to deals and agreements.

Through in-depth discussions and real-world expertise, we provide actionable guidance to help businesses navigate complex sales landscapes and secure game-changing outcomes. Each episode is designed to equip listeners with the skills needed to elevate their sales and negotiation prowess and drive meaningful business success.

Join us on this transformative journey as we unlock the secrets of strategic selling and powerful negotiation techniques that can propel your business to new heights.

Quick Win – From technical experts to commercially effective salespeople

In this week’s Quick Win episode of the Mastering Sales and Negotiations podcast, Rachel Massey and Robin Hoyle reflect on the key takeaways from their recent conversation with Jane Banks, Founder and Managing Director of Pure Valegro.

Discussing how technically skilled professionals need a mindset shift to transition from technical experts to commercially effective salespeople, they also uncover the key strategies to help professionals have value-led, customer-centric sales conversations.

From tech talk to revenue: Turning technical expertise into sales success

Rachel Massey and Robin Hoyle interview Jane Banks, Founder and Managing Director of Pure Valegro, about transforming technically skilled professionals into effective salespeople.

Banks discusses how to shift from technical expertise to customer-focused sales conversations, emphasising management's supporting role and avoiding "feature dumping" in favour of addressing actual customer needs.

Listen to the podcast on: Spotify | Apple Podcasts

Quick Win – Aligning Sales and Marketing for Maximum Impact

On this week’s Mastering Sales and Negotiations, we uncover the secrets to aligning sales and marketing for rapid growth. Join Rachel Massey and Robin Hoyle as they explore why the disconnect between sales and marketing hinders growth, how the buying cycle can unify sales and marketing efforts and discuss practical strategies to bridge the gap and drive better results.

Listen to the podcast on: Spotify | Apple Podcasts

Sales Marketing Alignment

In this episode, Robin Hoyle and Rachel Massey are joined by Karen Woodhead, Executive VP of Global Marketing for Qoria, the ASX listed leader in child digital safety solutions, to discuss the Buying Cycle’s role in high-growth success.

Karen shares her insights on how successful B2B companies can transform their revenue operations by putting the buying cycle at the centre of their strategy.

Listen to the podcast on: Spotify | Apple Podcasts

Quick Win – Persuasive Presentations in B2B Sales

Join Rachel Massey and Robin Hoyle as they recap on the previous episode and explore why shifting to a solutions-oriented approach drives better results, how creative industries can overcome the negative perception of sales and practical strategies for crafting persuasive presentations that win clients.

Listen to the podcast on: Spotify | Apple Podcasts

Building Persuasion

In this episode, we're joined by agency owner, Will Ockenden, as he discusses how Prohibition PR, a top 30 UK PR agency, transformed its success rates by adopting a methodical approach to client presentations.

The episode uncovers how sharpening presentation techniques can supercharge sales in complex B2B environments. Gain actionable insights to elevate your sales strategy and boost persuasion in your pitches.

Listen to the podcast on: Spotify | Apple Podcasts

Dirty Tricks

In the world of negotiations, even reputable players resort to sly tactics, leaving a lasting mark on business relationships.

Join Tony Hughes, Benjamin Herman, Jo Derriman, and Shaun James from Huthwaite International, and gain insights into safeguarding your interests, understanding the psychological underpinnings of ploys, and navigating the complex world of negotiations with confidence.

Tune in for a deeper understanding of the lengths people will go to secure a deal to suit them, and how to avoid underhand tactics.

Listen to this podcast on: Spotify | Apple Podcasts

Negotiating For You

Unearth negotiation's true power with experts Tony Hughes, Benjamin Herman, Jo Derriman, and Shaun James from Huthwaite International.

In this podcast, they unveil how negotiation skills reach far beyond the boardroom, providing the tools to excel in diverse scenarios.

Join us on a journey where negotiation breaks boundaries, paving the way for your remarkable success.

Listen to this podcast on: Spotify | Apple Podcasts

The Ten Commandments

Unlock the secrets of mastering high-level negotiation in this episode of the Mastering Negotiations podcast.

In this intriguing discussion, Tony Hughes, Benjamin Herman, Jo Derriman, and Shaun James, all esteemed experts from Huthwaite International, share their insights on the Ten Commandments of Negotiation.

Dive deep into the world of negotiation excellence, and explore the principles that underpin successful deal-making.

Listen to this podcast on: Spotify | Apple Podcasts

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Host

In each episode, our host, Rachel Massey, interviews a prominent figure in the field of Sales and Negotiations and discusses their experiences, ideas and research with an industry expert.

Rachel Massey

Director of Marketing

Rachel is responsible for Huthwaite’s strategic marketing and communications across the globe. With over 20 years marketing experience, Rachel has shaped brand architecture, driven digital strategy, created content, produced events and built communities for organisations from small businesses to global brands.

Mastering Sales and Negotiations

Quick Win – From technical experts to commercially effective salespeople

From tech talk to revenue: Turning technical expertise into sales success

Quick Win – Aligning Sales and Marketing for Maximum Impact

Sales Marketing Alignment

Quick Win – Persuasive Presentations in B2B Sales

Building Persuasion

Dirty Tricks

Negotiating For You

The Ten Commandments

Never miss an episode

Host

Rachel Massey

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