Mastering Negotiations

Tony, the CEO of Huthwaite, is a staunch advocate for advancing sales and negotiation skills within business development and procurement sectors. As part of the International Negotiation Initiative's leadership, he has contributed his expertise globally, speaking in over 50 countries. With a commitment to business innovation, Tony frequently serves as a judge for various business awards, with a particular interest in fostering innovative strategies that drive positive behavioural changes among Huthwaite's clientele. His significant contributions to the fields of sales and marketing were honoured in 2010 when he received the prestigious ISM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.

Jo Derriman, an experienced Client Director, has established a notable career in the professional training and coaching industry. She excels in directing talent management, delivering coaching, driving employee engagement, developing organisational strategies, and overseeing strategic planning. She is a strong human resources professional with a BSc focused in Human Psychology from De Montfort University.

Shaun James, a CIPD-certified learning and development professional, brings a diverse skill set to both customer-oriented and business-to-business environments. As a PRINCE2-certified project manager, he has built a successful career by delivering impactful training interventions and behavioural change programmes. He actively engages with UK and global organisations across multiple industries, performing training needs analyses, crafting tailored solutions, delivering training, and overseeing project implementations to drive behavioural change. Specialising in sales training, strategic account management, and negotiation skills, Shaun excels in educating diverse and multicultural audiences. His approach to project management is highly structured and controlled, demonstrating a consistent ability to manage both internal operations and external client-facing projects effectively.