SPIN Marketing

Yes. Like all Huthwaite programmes, SPIN Marketing is backed by decades of ongoing research into customer behaviour. Huthwaite's sales, negotiation, and communication methodologies are the most researched and validated in the world, and the SPIN Marketing methodology has evolved as this research continues.

Absolutely. Huthwaite delivers SPIN programmes internationally, teaching SPIN Marketing behaviours to leading organisations across the globe. The methodology accounts for cultural and behavioural differences, and value propositions and marketing messages can be successfully reviewed and adapted for different markets.

Our marketing training programme reconnects sales and marketing by harmonising the way both teams think about customers. It provides a shared understanding of the behaviours proven to increase sales success, ensuring that marketing messages align with how sellers use SPIN Selling principles. This creates a consistent, joined-up approach across all customer touchpoints.

The programme teaches you to build comprehensive, persuasive cases around your strongest differentiators that can be communicated across all channels. You'll learn to pre-handle and neutralise initial concerns with targeted marketing messages, and ensure your messaging is relevant and benefit-focused at every stage of the customer buying cycle.

SPIN Marketing is unique because it's built on the same research-backed methodology that has made SPIN Selling one of the most iconic and widely used sales methodologies globally. Rather than treating marketing as a separate discipline, it creates alignment between marketing and sales by ensuring both teams use a consistent, customer-centric approach based on proven behaviours that increase success.