Align marketing and sales with SPIN Marketing
Your customers have never had so much information. The sheer number of communication channels available to marketers has provided a platform for engagement and transparency like never before. Marketers now talk about multichannel and omnichannel strategies which also bring with them the potential for a dramatically reduced cost of sale. This has led to a deluge of supplier activity and messaging from all sides and on every available platform.
So how do you stand out? While focusing on the task of trying to cut-through all the noise on these channels, it is easy to lose sight of the core principles of marketing communication and the value they bring in creating a brand that truly stands out.
Adopting the principles of SPIN Marketing will give you:
Practical steps in developing marketing collateral that resonates and aligns with how your sellers use SPIN selling
Tools and methodology to create customer and market centric messaging at both customer and market levels
An understanding of where marketing activity fits within the customer buying cycle
Key messaging that will really help you build value for your customers
A shared understanding of the behaviours proven to increase sales success
We help marketers address these common challenges;
Value propositions and their resulting marketing messages can be successfully reviewed and adapted for different markets.
Build comprehensive persuasive cases around your strongest differentiators that you can communicate across all channels.
Pre-handle and neutralise any initial concerns with targeted marketing messages.
Understand the stages of the customer buying cycle and ensure your messaging is relevant and benefit focused at every stage.
Help you conduct meaningful competitive analyses at both market and product level to determine your strongest differentiators.
Evaluate how customer-centric your current marketing is and therefore what your next steps should be.
Our ongoing research into customer behaviour means our SPIN selling methodology has evolved, allowing us to expand our training offering to other key areas in your business:
SPIN Selling
Provide effective solutions for customers by building persuasive case around their individual problems.
SPIN Coaching
Learn how to confidently coach others on SPIN principles in this immersive course.
Account Strategy
Learn how to maximise complex sales opportunities through a focus on the journey customers make in arriving at a major buying decision.
Virtual classroom
A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.
Physical classroom
An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.
Start transforming your marketing performance with SPIN Marketing. Book a consultation to develop your personalised training plan today.
