Develop persuasive messaging and build value for your customers
Practical steps in developing marketing collateral that resonates and aligns with how your sellers use SPIN selling
Tools and methodology to create customer and market centric messaging at both customer and market levels
An understanding of where marketing activity fits within the customer buying cycle
Key messaging that will really help you build value for your customers
A shared understanding of the behaviours proven to increase sales success
Value propositions and their resulting marketing messages can be successfully reviewed and adapted for different markets.
Build comprehensive persuasive cases around your strongest differentiators that you can communicate across all channels.
Pre-handle and neutralise any initial concerns with targeted marketing messages.
Understand the stages of the customer buying cycle and ensure your messaging is relevant and benefit focused at every stage.
Help you conduct meaningful competitive analyses at both market and product level to determine your strongest differentiators.
Evaluate how customer-centric your current marketing is and therefore what your next steps should be.
Start transforming your marketing performance with SPIN Marketing. Book a consultation to develop your personalised training plan today.
Virtual classroom
A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.
Physical classroom
An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.
Each SPIN trainer must be officially licensed and regularly monitored in order to ensure they can combine our unique methodology with a high quality, consistent learning experience.
Our ongoing research into customer behaviour means our SPIN Marketing methodology has evolved, allowing us to expand our training offering to other key areas in your business:
SPIN Selling
Provide effective solutions for customers by building persuasive case around their individual problems.
SPIN Coaching
Learn how to confidently coach others on SPIN principles in this immersive course.
SPIN Opportunity Management
Learn how to maximise complex sales opportunities through a focus on the journey customers make in arriving at a major buying decision.
Start transforming your marketing performance with SPIN Marketing. Book a consultation to develop your personalised training plan today.
