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Your customers have never had so much information. The sheer number of communication channels available to marketers has provided a platform for engagement and transparency like never before. Marketers now talk about multichannel and omnichannel strategies which also bring with them the potential for a dramatically reduced cost of sale. This has led to a deluge of supplier activity and messaging from all sides and on every available platform.

So how do you stand out? While focusing on the task of trying to cut-through all the noise on these channels, it is easy to lose sight of the core principles of marketing communication and the value they bring in creating a brand that truly stands out.

What is SPIN Marketing?

Why SPIN Marketing?

  

Develop collateral that resonates

Develop collateral that resonates

Practical steps in developing marketing collateral that resonates and aligns with how your sellers use SPIN selling

Develop customer centric messaging

Develop customer centric messaging

Tools and methodology to create customer and market centric messaging at both customer and market levels

Understand the buying cycle

Understand the buying cycle

An understanding of where marketing activity fits within the customer buying cycle

Develop persuasive messaging

Develop persuasive messaging

Key messaging that will really help you build value for your customers

Increase sales success

Increase sales success

A shared understanding of the behaviours proven to increase sales success

Testimonial

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"This has been helpful in everything from briefing agencies to produce material and public messages that accord with our sales messages, to giving the entire UK business a sales infrastructure we’ve never had. It’s a virtuous circle. The ‘users and choosers’ of products like ours are amenable to new ideas if we can be persuasive about them. This has helped us to be persuasive in all customer-facing parts of the business."

Robin Nicholson, Marketing Manager
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SPIN Marketing helps marketers solve these common challenges;

  

Common challenges adapt messaging

We struggle to adapt general marketing messages and make them more relevant and value focused to local audiences

Value propositions and their resulting marketing messages can be successfully reviewed and adapted for different markets.

Common challenges not customer centric

Salespeople complain that our marketing content isn’t customer centric enough, so they don’t use it

Build comprehensive persuasive cases around your strongest differentiators that you can communicate across all channels.

Common challenges customer concerns

Customers often have initial concerns which deter them from even considering our products

Pre-handle and neutralise any initial concerns with targeted marketing messages.

Common challenges product feature

Our marketing efforts describe what products are instead of what they can do for our customer

Understand the stages of the customer buying cycle and ensure your messaging is relevant and benefit focused at every stage.

Common challenges value propositions

Value propositions are open to different interpretations by salespeople

Help you conduct meaningful competitive analyses at both market and product level to determine your strongest differentiators.

Common challenges product launch failure

Our best new products fail to achieve the post-launch results we expect

Evaluate how customer-centric your current marketing is and therefore what your next steps should be.

Develop your SPIN Marketing training plan

Start transforming your marketing performance with SPIN Marketing. Book a consultation to develop your personalised training plan today.

Book your free consultation

How we deliver SPIN Marketing

Interactive-virtual-communications-workshop

Virtual classroom

A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.

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Persuading-in-virtual-communications

Physical classroom

An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.

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SPIN Selling Huthwaite International authenticity icon

SPIN is a proprietary trade mark of Huthwaite International

Each SPIN trainer must be officially licensed and regularly monitored in order to ensure they can combine our unique methodology with a high quality, consistent learning experience.

SPIN Marketing is part of the SPIN Suite

Our ongoing research into customer behaviour means our SPIN Marketing methodology has evolved, allowing us to expand our training offering to other key areas in your business:

Sell

SPIN Selling

Provide effective solutions for customers by building persuasive case around their individual problems.

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Sell

SPIN Coaching

Learn how to confidently coach others on SPIN principles in this immersive course.

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Sell

Account Strategy

Learn how to maximise complex sales opportunities through a focus on the journey customers make in arriving at a major buying decision.

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Why Huthwaite International?

Research

Our sales, negotiation and communication methodologies are the most researched and validated in the world.

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Behavioural expertise

Backed by ongoing scientific research, adapting to changing customer behaviour.

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International flexibility

Truly international, teaching SPIN Marketing behaviours to leading organisations across the globe.

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Develop your SPIN Marketing training plan

Start transforming your marketing performance with SPIN Marketing. Book a consultation to develop your personalised training plan today.

Book your free consultation