Trusted by sales leaders from global enterprises to niche start ups

Founders and custodians of SPIN Selling

  

SPIN has equipped millions of sales professionals with the skills they need to succeed

Empowering global sales teams
Driving revenue growth
Transforming customer engagement

An evidence-based sales methodology proven to boost deal closure, profitability and client relationships

Find out more

Problems we solve for your sales team

Low conversion rates
Low conversion rates

Learn evidence-based sales techniques proven to boost conversion and close deals

Learn more
Poor negotiation outcomes
Poor negotiation outcomes

Create more successful outcomes in virtual and face-to-face negotiations

Learn more
Underdeveloped client rapport
Underdeveloped client rapport

Build stronger customer relationships and win more business opportunities

Learn more
Underwhelming product and service launches
Underwhelming product and service launches

Understand customer needs and build value for your solution

Learn more
Disjointed buyer experiences
Disjointed buyer experiences

Create a common language and methodology to create consistency for your customers

Learn more

Low conversion rates

Learn evidence-based sales techniques proven to boost conversion and close deals

Learn more

Poor negotiation outcomes

Create more successful outcomes in virtual and face-to-face negotiations

Learn more

Underdeveloped client rapport

Build stronger customer relationships and win more business opportunities

Learn more

Underwhelming product and service launches

Understand customer needs and build value for your solution

Learn more

Disjointed buyer experiences

Create a common language and methodology to create consistency for your customers

Learn more

World-class training on a global scale

Countries

0

Countries

Expert trainers

0

Expert trainers

Languages

0

Languages

Years' experience

0

Years' experience

Discover more

Proven results

Case study

Together with Huthwaite we created a tough programme to challenge our senior team. Ultimately, we wanted them fully invested in our learning journey – to understand, practice and believe in the new skills and language we were introducing.

Jennifer Blechar, Director, COO, Applications Sopra Steria

Read case study
Read case study

Build a Sales Academy that fits your learning preferences

In person

Live in-person training sessions remove desk distractions and immerse teams in high-impact learning environments that offer:

  • Deep engagement and focus
  • Real-time practice and live feedback from expert facilitators
  • Stronger team cohesion that extends beyond the classroom

Virtual

Live virtual training coupled with digital learning via our collaborative platform offers flexible, interactive learning, with:

  • Virtual breakout rooms, live debates and real-time mentoring
  • On-the-job application between sessions
  • Inclusive and scalable learning across locations

Digital

Learning via a digital platform allows participants to learn at their own pace without the need for group sessions, so offers:

  • Learner-centric flexibility aligned with energy and schedules
  • Sustainable behaviour change
  • Cost effective solution that can scale easily for larger teams
Find out more

Why choose Huthwaite?

Fifty years of research

Research-proven behavioural science for real world sales, negotiation and communication results

Fifty years of research

Global reach

Trusted by businesses in over 100 countries

Global reach

Behaviour change that lasts

We don’t just train skills – we help you embed them for sustainable success

Behavioural change that lasts
Discover more

Discover our most recent expert insights

Why implementation excellence is your gateway to long-term success
Articles Sales

Why implementation excellence is your gateway to long-term success

Read the blog
AI isn't coming for your job – it's rewriting your job description
Articles Sales Featured

AI isn't coming for your job – it's rewriting your job description

Read the blog
Strategic account growth – beyond maintenance to active development
Articles Sales Featured

Strategic account growth – beyond maintenance to active development

Read the blog
Why Sales team events are your gateway to organisational excellence
Articles Sales Featured

Why Sales team events are your gateway to organisational excellence

Read the blog
How SPIN Solo united Promote's global sales teams
Case study Articles Sales CS Featured

How SPIN Solo united Promote's global sales teams

Read the blog
Huthwaite launches revolutionary SPIN® AI Mentor and Customer Simulation Bot
Articles Press release Sales CS Featured Sales

Huthwaite launches revolutionary SPIN® AI Mentor and Customer Simulation Bot

Read the blog
Why SPIN Selling still works (even when your buyers know everything)
Articles Sales Featured

Why SPIN Selling still works (even when your buyers know everything)

Read the blog
Addressing complex post-pandemic sales challenges at Zühlke
Case study Articles Sales Negotiation CS Featured

Addressing complex post-pandemic sales challenges at Zühlke

Read the blog
Artificial Intelligence and the leadership conundrum
Articles Learning & Development Featured

Artificial Intelligence and the leadership conundrum

Read the blog
From sceptics to supporters – building buy-in for Sales training
Articles Sales Featured CS Sales CS Featured Sales

From sceptics to supporters – building buy-in for Sales training

Read the blog
SBSS - Homepage banner transparent

Download the Science Behind SPIN Selling to learn:
  • How you can develop SPIN selling skills
  • how successful sellers use SPIN selling to minimise objections
  • the verbal behaviours that successful sellers use to make compelling benefit statements.
Download