Essential Negotiations

Transform your team's commercial performance with research-backed negotiation training that delivers measurable results.

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Trusted by global organisations

What are Essential Negotiation skills?

Essential negotiation skills are vital because they address common negotiation challenges such as the lack of effective planning, diminished negotiation confidence, feeling less powerful during negotiations, and the absence of a common negotiation process, language, and tools.

By participating in our negotiation skills training, you will develop an effective process for planning and preparation, build negotiation confidence, acquire new verbal skills specific to negotiations and create a common language and process that will permeate your organisation for negotiation success.

Why choose Essential Negotiations?

Develop your negotiation skills

Master the fundamental behaviours and techniques that separate successful negotiators from the rest, ensuring every interaction drives value.

Identify how you can improve margin

Discover research-proven strategies to protect and enhance profitability whilst maintaining strong client relationships throughout the negotiation process.

Build better relationships

Develop skills that create trust and mutual respect, turning negotiations into relationship-building opportunities that generate long-term value.

Develop a common language

Establish consistent negotiation skills and approaches across your organisation, ensuring aligned thinking and standardised excellence in every commercial conversation.

Achieve more successful outcomes

Learn to structure negotiations that deliver win-win results, creating sustainable agreements that benefit all parties involved.

Build skills with the experts

Refine your existing capabilities with advanced techniques backed by over 50 years of behavioural research and real-world application.

Develop your negotiation skills

Master the fundamental behaviours and techniques that separate successful negotiators from the rest, ensuring every interaction drives value.

Identify how you can improve margin

Discover research-proven strategies to protect and enhance profitability whilst maintaining strong client relationships throughout the negotiation process.

Build better relationships

Develop skills that create trust and mutual respect, turning negotiations into relationship-building opportunities that generate long-term value.

Develop a common language

Establish consistent negotiation skills and approaches across your organisation, ensuring aligned thinking and standardised excellence in every commercial conversation.

Achieve more successful outcomes

Learn to structure negotiations that deliver win-win results, creating sustainable agreements that benefit all parties involved.

Build skills with the experts

Refine your existing capabilities with advanced techniques backed by over 50 years of behavioural research and real-world application.

Like podcasts?

Listen to our Mastering Sales and Negotiations podcast to hear expert insights from special guests.

Watch now

Negotiation skills taught in a way that suits you

In person

Live in-person training sessions remove desk distractions and immerse teams in high-impact learning environments that offer:

Deep engagement and focus
Real-time practice and live feedback from expert facilitators
Stronger team cohesion that extends beyond the classroom

Virtual

Live virtual training coupled with digital learning via our collaborative platform offers flexible, interactive learning, with:

Virtual breakout rooms, live debates and real-time mentoring
On-the-job application between sessions
Inclusive and scalable learning across locations

Digital

Learning via a digital platform allows participants to learn at their own pace without the need for group sessions, so offers:

Learner-centric flexibility aligned with energy and schedules
Sustainable behaviour change
Cost effective solution that can scale easily for larger teams

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A negotiation skills programme with global reach

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Countries

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Expert trainers

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Languages

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Years' research

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What our customers say

We are very pleased with the level of positive feedback from the people who have attended. They especially like the blend of theory with ample opportunity to practise the skills they are learning, and above all the level of objective feedback they are getting about their own performance. The session on who holds the power has been very well received and has changed the way many of our negotiators view their position.

– Chris Rhodes, Director of Marketing for the Industrial Division (Europe), SKF

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Really great, well-structured training focused on a real negotiation. Negotiating as a buyer and a seller gave us great insight, particularly in the planning stages of the negotiation. Everything we learned is both important and relevant to my job right now and it will definitely change the approach I take with our suppliers.

– Senior Sourcing Team, GE Vernova

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Why learn with Huthwaite?

Research-based excellence

50 years of research

Our training is built on five decades studying the behaviours that are needed for successful business, ensuring every technique is proven to deliver results in real-world commercial environments.

Measurable commercial impact

Experience tangible improvements

Our clients experience improvements in outcomes, margin protection, and relationship quality, with many organisations reporting significant ROI within months of programme completion.

Significant global expertise

Empowering companies globally

We have deep experience across various industries and cultures worldwide. We are the world leader in our ability to deliver consistent sales transformation projects at scale with our clients.

Talk to us about Essential Negotiation skills training

Ready to transform your team's negotiation capabilities? Contact our experts today to discuss how Essential Negotiation Skills training can drive commercial success for your organisation.

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Our latest negotiation insights

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Our training approach

Anyone can learn sales theory and techniques. But what good is that when it stays behind in the classroom. At Huthwaite, we’re focused on changing the behaviour of your team, so you see the results from the very beginning. This is the Huthwaite approach.

Acquire knowledge

We start with knowledge acquisition, where participants access behavioural insights via eLearning and asynchronous activities on our collaborative platform.

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Skills and practice

Participants begin to apply and practice their skills development. The time and safe practice spaces are built into the learning journey, so they feel confident and supported.

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Workplace transfer

Learners continue development through formal tasks and on-demand resources, sharing reflections with peers or progressing independently. Coaches can play a key role in supporting this skill transfer.

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Download 'How well are you negotiating?'

Discover the key differences between average and skilled negotiators. Find out how to behave persuasively and how to prepare for a negotiation effectively.

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Frequently asked
questions

If you have a question about Essential Negotiations or to find out how you can use it to transform your team's commercial performance get in touch. We’d be delighted to hear from you.

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How long does the Essential Negotiation skills programme take?

Our Essential Negotiations programme follows the Huthwaite approach, meaning there are three stages – acquire knowledge, skills and practice, and workplace transfer. The time to complete the learning journey can vary depending on the delivery format, but there are usually 2 days of classroom-based sessions for face-to-face delivery.

Is the training suitable for all industries?

Yes, our research-based approach translates across all sectors. We can customise content and examples to reflect your specific industry challenges and commercial environment for maximum relevance.

What makes Huthwaite's approach different from other negotiation training?

Our approach is based on research into what effective sellers and negotiators do, focusing on permanent behaviour change. Our expert facilitators use Verbal Behaviour Analysis (VBA) to analyse and measure verbal communication between participants, providing reliable feedback as the basis for viable skill development – ensuring lasting commercial impact.

Can the training be delivered virtually?

Absolutely. We offer flexible delivery options including in-person, virtual, and digital learning approaches to accommodate your team's preferences and geographical spread whilst maintaining training quality.

How do you measure training effectiveness?

We work with clients to establish clear metrics and conduct post-training assessments to ensure behavioural change has occurred and commercial objectives are being met through improved negotiation outcomes.

What support is provided after training completion?

Our commitment extends beyond the classroom with ongoing support resources, reinforcement materials, and follow-up coaching opportunities to ensure skills are embedded and continuously developed.

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Essential Negotiations