Why SPIN Marketing training?

SPIN marketing training helps you build comprehensive persuasive cases around your strongest differentiators that you can communicate across all channels. It also helps you conduct meaningful competitive analyses at both market and product level to determine your strongest differentiators.

What will adopting the principles of SPIN Marketing give me?

Practical steps in developing marketing collateral that resonates and aligns with how your sellers use SPIN selling, as well as tools and methodology to create customer and market-centric messaging at both customer and market levels, and an understanding of where marketing activity fits within the customer buying cycle

How do you demonstrate that you can meet the needs of a prospective client when you only have limited interactions with them? By carrying out a sales conversation that demonstrates true value. It’s a skill that requires subtlety and thought.

The Quick Value Selling (QVS) programme teaches these skills using research into shorter cycle selling environments (three interactions or fewer) to enable sellers to use a consultative, customer-based approach, even when their interaction time is limited. It improves conversion rates, revenue per sales and customer satisfaction.

Perfect for Sales Executives, Inside Sales Executives, Relationship Managers, Retail Assistants, Customer Service Advisors, Telesales Representatives and anyone else who needs a consultative sales approach that differentiates products and services against the competition, based on customer's needs.

Why Quick Value Selling?

Skills that increase conversions

Learn effective opening statements, reduce and handle objections and manage positive call conclusions and next steps

Confidence to sell well

Practice opening, engaging in, and successfully concluding a quicker, shorter sale and identify what a great sales outcome looks like.

Develop customer centric messaging

Identify the key differentiators for products and solutions and describe them persuasively.

Understand the buying cycle

Identify where customers are in their decision process and adapt your approach accordingly.

Consistent sales approach

Deploy a common sales approach which unifies the face of sales throughout the organisation

Testimonial

If we want to justify a price premium, we really need to understand our customers’ needs, to show that we can meet their requirements. Building relationships has been the basis of our success, our new questioning techniques are putting our customers and their requirements at the heart of the relationship from the very first meeting.

Oxford Innovation

Quick Value Selling helps salespeople to solve these common challenges;

“To continue to grow as a business, we need our internal sales teams to become order makers – not just order takers.”

Participants will understand what motivates – and prevents – customers from making buying decisions.

“The proactive sales teams need to improve their skills at keeping prospects on the telephone – some are too pushy, and some are not pushy enough!”

Carry out effective opening statements, reduce and handle objections and manage positive call conclusions and next steps, where appropriate.

“Our sellers have become incredibly reactive – they wait for the customer to tell them what they want –there is no exploration of additional needs or the reasons behind the request.”

Identify where customers are in their decision process and adapt an approach accordingly.

“Previous training programmes focusing on asking more questions just haven’t been effective. Our people need more than basic ‘ask open questions’ training, even on the shortest calls.”

Create effective call plans, persuasive outbound opening statements and clever questioning to uncover needs and buying criteria that align with your differentiators.

“Our sellers just push the technical specifications of our products, without explaining how they differ from our competitor’s products.”

Identify the key differentiators for products and solutions and describe them persuasively.

Develop your Quick Value Selling training plan

Start transforming your sales performance with Quick Value Selling. Book a consultation to develop your personalised training plan today.

Why Huthwaite International?

Research

Our sales, negotiation and communication methodologies are the most researched and validated in the world.

Learn more

Behavioural expertise

Backed by ongoing scientific research, adapting to changing customer behaviour.

Learn more

International flexibility

Truly international, teaching Quick Value Selling Skills to leading organisations across the globe.

Learn more

Develop your Quick Value Selling training plan

Start transforming your sales performance with Quick Value Selling. Book a consultation to develop your personalised training plan today.

Quick Value Selling

Why Quick Value Selling?

Skills that increase conversions

Confidence to sell well

Develop customer centric messaging

Understand the buying cycle

Consistent sales approach

Testimonial

Oxford Innovation

Quick Value Selling helps salespeople to solve these common challenges;

“To continue to grow as a business, we need our internal sales teams to become order makers – not just order takers.”

“The proactive sales teams need to improve their skills at keeping prospects on the telephone – some are too pushy, and some are not pushy enough!”

“Our sellers have become incredibly reactive – they wait for the customer to tell them what they want –there is no exploration of additional needs or the reasons behind the request.”

“Previous training programmes focusing on asking more questions just haven’t been effective. Our people need more than basic ‘ask open questions’ training, even on the shortest calls.”

“Our sellers just push the technical specifications of our products, without explaining how they differ from our competitor’s products.”

Develop your Quick Value Selling training plan

Why Huthwaite International?

Research

Behavioural expertise

International flexibility

Develop your Quick Value Selling training plan

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