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- About us
- About You
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Take your sales and negotiation skills to the highest level
Huthwaite Open sales and negotiation training gives individuals and smaller teams access to the world’s most effective behavioural skills – offering them a unique and powerful competitive advantage.
Our approach is based on research into what effective sellers and negotiators do. We’ve spent decades learning which key behaviours deliver outstanding performance, identifying what separates successful people from their less effective peers.
By pinpointing and practicing these behaviours and best practice with the help of Huthwaite experts, you can meet the needs of your customers and sustain new levels of business success.
SPIN Selling offers a framework for structuring sales conversations to uncover and develop needs and build value for your products and services. Overall, adopting the SPIN methodology will give you:
As part of the 7-week SPIN learning journey you can choose to take part in face-to-face or virtual classes.
Classroom SPIN Selling - for many clients and for various reasons, face-to-face, facilitator-led training is still the best solution for their learning needs. In our busy working days, offering a two day learning intervention away from desks where you have fewer distractions and can fully focus on the live training, presents a really valuable experience and high impact outcomes.
Virtual SPIN Selling – for clients who want training to fit in with their working schedule, SPIN Virtual is delivered in focused 4 x 3.5 hour sessions over two weeks, allowing you to organise your learning around your work commitments and practice skills in-between your virtual instructor-led sessions.
Through our Complex Negotiations programme you will gain insights and skills to understand what is really important in your negotiations and how to secure the best outcome, through direct experience of strategy, tactics, preparation, planning and a unique behavioural success model. Overall, adopting our negotiation skills will give you:
Virtual Complex Negotiations – for clients who want training to fit in with their working schedule the programme is delivered in focused 4 x 3-hour virtual classes and 2 x 90 mins feedback sessions over two weeks, allowing you to organise learning around your work commitments and practice skills in-between your virtual instructor-led sessions.
Following on from the successful verbal behaviours acquired in our world-renowned SPIN Selling programme, sellers who are involved in large and complex sales will benefit from our Account Strategy training. Here you will learn and practice the insights, tools and techniques needed to successfully navigate your accounts.
The Account Strategy sales training programme is specifically designed to help you win business in large, long and complex sales involving multiple decision makers. By the end of the programme you will know how to:
Virtual Account Strategy – for clients who want training to fit in with their working schedule, our virtual training is delivered in focused 4 x 4 hour sessions over two weeks, allowing you to organise your learning around your work commitments and practice skills in-between your virtual instructor-led sessions.
We are 100% focused on sales and negotiation training – we have the biggest database of behavioural research in the world.
You’ll work with industry-leading trainers with extensive real-world experience who are trained to the highest standards themselves and subject to constant quality checks.
Whether you choose physical classroom or virtual classroom delivery, our training programmes are built around our award-winning collaborative learning journey.
It’s intense, hard work but hugely rewarding and offers you a set of skills and a certification that is highly valued by organisations across the world.
Whether you chose our physical classroom or virtual classroom delivery, Huthwaite takes all participants on a learning journey; from understanding the skills at the start through to enabling you to do or think differently by the end. But it isn’t just about the amount of time spent on that journey that matters - it’s about the valuable experiences you have within each of the stages you go through. It’s broadly divided into three phases. As you progress through the journey you will acquire new skills, adopt new behaviours and have opportunities to improve your commercial performance in real world situations
Knowledge Acquisition - we start with Knowledge Acquisition, ensuring you achieve the context and underpinning knowledge required to practice and develop newly introduced concepts.
Skills and Practice - we follow with Skills and Practice where you begin to apply and practice skills and develop them, supported by a Huthwaite subject matter expert and facilitator. The time and safe practice spaces are built into the learning journey so you’ll feel confident and supported enough to explore and use your new knowledge.
Workplace Transfer - then the all-important Workplace Transfer stage begins which ensures you continue applying the knowledge and skills acquired. This is where you’ll really begin to see your change in behaviour in real life situations.
Absolutely! Many of our clients who require a large, dedicated learning intervention involving many employees, will evaluate our methods via an Open Programme before proceeding. Many of our international clients have made our methods their de facto standard of operation and as such require newly appointed staff to attend the Open Programme as part of their induction. It makes for a vibrant mix of individuals and a deeply stimulating days of learning.
There has always been a place for open courses for ambitious individuals and where businesses do not have the number of delegates to run a group session. Our Open programmes offer many opportunities for you to:
SPIN training - following your classes you will have access to:
Resources, tools and insights via the collaborative platform for up to 6 months
a series of assignments and tasks focused on the concepts of SPIN® in relation to your own products, services and customers
continued support and feedback from Huthwaite trained coaches.
Negotiation training -following your classes you will have access to:
Account Strategy training -following your classes you will have access to:
Tell us about the skills you want to develop and your goals, and we'll draw up a training plan to help you get there. Our training programmes are designed to have an impact where it matters, giving you the best route to maximise the potential for you, your people and your organisation.