Our team regularly undertake international speaking engagements on the latest thinking in sales and negotiation behaviours and performance. Read the biographies below and contact us if you have a forthcoming event and would like to know more.


Tony Hughes
CEO, Huthwaite Group of Companies

Tony speaks on subjects ranging from ‘Creating Value against New Channels to Market’ to ‘Effective Strategies for Combating Reverse Auctions’ to ‘Changing Behaviour to Change Results’.

Tony regularly speaks at conferences including a series for the Strategic Account Management Association (SAMA) through their European and Global events. Through SAMA, the National Sales Awards and the National Customer Service Awards, Tony is accustomed to keeping the attention of a large audience, but is just as happy to present at something more intimate.

In supporting and promoting the cause for sales and service excellence, Tony is also part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010 Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.


David Freedman
Head of Business Development

David began his career in economic development before moving to Paris for three years as the speech writer for the President of IBM Europe. He later founded marketing services consultancy The Business Works, then became Managing Director of Hill Murray Public Relations where he provided strategic marketing consultancy at CEO level for high-profile companies. David joined Huthwaite International as Business Director in 2002 and is now Head of Business development leading the team that wins and grows global enterprise business for all sectors.

He is a Fellow of both the Institute of Sales Management and of the Association of Professional Sales, sits on the Management Consultancies’ Association Council and is former Chairman of the Chartered Institute of Public Relations MarComs group. He has a wealth of speaker experience all over the world, from conferences and exhibitions including World of Learning, SAMA, APMP and many international business organisations. He has also been on the judging panels for the National Sales Awards and the National Business Awards.


Robin Hoyle
Head of Learning Innovation

Robin Hoyle has spent almost three decades as a strategic L&D leader, trainer and consultant. As a writer and blogger he focuses on workforce development policies, learning strategies, tools and techniques.

He has written two books, ‘Informal Learning in Organizations: How to Create a Continuous Learning Culture’ and ‘Complete Training: From Recruitment to Retirement’, both published by Kogan Page. Robin is a Fellow of the Learning and Performance Institute and the Chair of the World of Learning Conference.

In his role as Head of Learning Innovation for Huthwaite International, he is exploring routes to enhancing the learning experience and the impact of all Huthwaite’s training and learning interventions.

Contact us

For an informal chat please call us on +44 (0)1709 710081. Alternatively please use our contact form.