- Why Huthwaite
- Content Library
- Contact us
- Why Huthwaite
- Content Library
- Contact us
This workshop is an extension of the SPIN Selling programme, designed to help people who interact directly with customers to ensure they consistently apply the key messages uncovered through SPIN Selling and widen SPIN’s sphere of influence within proposals and presentations, achieve maximum impact and persuasiveness with both proposals and presentations for customers at any stage of the buying cycle and improve their probability of winning business by being part of a consistent, joined up sales strategy.
Analyse the persuasiveness of existing or current proposals and sales presentations then modify to apply key SPIN methodology
Make strong and clear links between sales communications and supporting proposals and presentations to support a consistent message
Make presentations and proposals appropriate to the customer’s position in the Buying Cycle
Apply a structure to proposals and presentations to help to deliver persuasive messaging
Gain understanding of traps to avoid when structuring communications and handy tips that will improve skills
Reinforce the SPIN methodology as part of a consistent, joined up sales strategy
A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.
An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.
Each SPIN trainer must be officially licensed and regularly monitored in order to ensure they can combine our unique methodology with a high quality, consistent learning experience.
Our ongoing research into customer behaviour means our SPIN Persuasive Presentations and Proposals methodology has evolved, allowing us to expand our training offering to other key areas in your business:
Provide effective solutions for customers by building persuasive case around their individual problems.
Reconnect sales and marketing by harmonising the way your teams think about their customers.
SPIN Opportunity Management
Learn how to maximise complex sales opportunities through a focus on the journey customers make in arriving at a major buying decision.
Presenting and delivering interactive online sessions requires very specific skills that Huthwaite facilitators have developed over years of delivering virtual training. All Huthwaite facilitators have experience of delivering virtual classroom programmes to companies of all sizes and in a variety of sectors.
Currently, our programme can be easily delivered on virtual platform technologies, Teams, Zoom and Webex Training.
Our world-renowned research, insights and development approaches are delivered in bit sized chunks via our secure collaborative, digital learning platform, enabling participants to learn on the go and build skills incrementally – one behaviour at a time.
They are guided through a series of activities and content that can be accessed anytime, anywhere from a mobile device, laptop, tablet or desktop and have a great opportunity to learn with each other as they progress - encouraged to share and improve upon their adapted proposals and presentations on the platform. And because the learning is so convenient and mobile friendly, no one needs to learn at the same time. Participants can access the platform when they have time and when their energy levels and focus are best.
The participant experiences a learning journey over six to seven weeks. This includes one week for eLearning (Acquire knowledge), one to two weeks for skills and practice trainer led virtual classroom, followed by four weeks for workplace transfer.
We assist with all aspects of organisation including clear instruction around timings and participant expectations as well as tips on how your teams can make the most of their virtual and digital experiences.
Unlike the face-to-face classroom, it is hard for participants to focus on a virtual programme for two solid days which is why we re-imagined our SPIN in Persuasive Proposals and Presentations learning journey for the virtual world. The timetable has two virtual sessions which last four hours each. Classes can be run in one week but it is strongly recommended that there is at least a two working day gap between sessions to allow time to complete the collaborative activities.
Our sales, negotiation and communication methodologies are the most researched and validated in the world.
Backed by ongoing scientific research, adapting to changing customer behaviour.
Truly international, teaching SPIN Marketing behaviours to leading organisations across the globe.