Trusted by multi-national organisations

Sopra Steria
Nutreco
Medtronic
Essity
Calix
SKF
SAP
Atkins Realis
Zuhlke

What are Complex Negotiation skills?

Complex negotiations go far beyond simple buyer-seller discussions. They involve multiple moving parts where different people, competing interests, and connected issues create challenging situations that need advanced skills to handle successfully.

People share less information, power shifts constantly between parties, and decisions affect multiple stakeholders. These situations need negotiators who can think ahead, manage relationships carefully, and stay focused on long-term business goals whilst dealing with immediate challenges. Our research-based, negotiation skills training course ensures you develop proven techniques that deliver measurable results in real-world complex scenarios.

Why choose Complex Negotiations?

Navigate multi-party dynamics
Navigate multi-party dynamics

Master the skills needed to manage negotiations involving multiple stakeholders with competing interests. Build coalitions, manage internal mandates, and orchestrate outcomes when several parties need to reach agreement.

Protect margins in high-stake deals
Protect margins in high-stake deals

Develop techniques to avoid unnecessary concessions and defend your position when significant value is at stake. Structure deals that maximise profitability whilst maintaining long-term commercial relationships.

Handle aggressive tactics and deadlock
Handle aggressive tactics and deadlock

Build confidence in dealing with difficult counterparts who use pressure tactics or 'dirty tricks'. Maintain a positive climate, overcome stagnation, and break through deadlocks without damaging relationships.

Develop advanced preparation frameworks
Develop advanced preparation frameworks

Learn systematic approaches for analysing complex negotiation contexts and preparing optimal negotiating positions. Master tools for scenario planning when deals involve multiple variables and long timescales.

Apply proven behavioural models
Apply proven behavioural models

Master the verbal behaviours that distinguish skilled negotiators from average ones in complex scenarios. Receive objective feedback on your performance and develop skills that create lasting behavioural change beyond the training room.

Navigate multi-party dynamics

Master the skills needed to manage negotiations involving multiple stakeholders with competing interests. Build coalitions, manage internal mandates, and orchestrate outcomes when several parties need to reach agreement.

Protect margins in high-stake deals

Develop techniques to avoid unnecessary concessions and defend your position when significant value is at stake. Structure deals that maximise profitability whilst maintaining long-term commercial relationships.

Handle aggressive tactics and deadlock

Build confidence in dealing with difficult counterparts who use pressure tactics or 'dirty tricks'. Maintain a positive climate, overcome stagnation, and break through deadlocks without damaging relationships.

Develop advanced preparation frameworks

Learn systematic approaches for analysing complex negotiation contexts and preparing optimal negotiating positions. Master tools for scenario planning when deals involve multiple variables and long timescales.

Apply proven behavioural models

Master the verbal behaviours that distinguish skilled negotiators from average ones in complex scenarios. Receive objective feedback on your performance and develop skills that create lasting behavioural change beyond the training room.

Master the art of negotiation

In this webinar, we take a closer look at the common mistakes negotiators make so you can learn how to avoid them.

Advanced negotiation skills taught in a way that suits you

In person

Live in-person training sessions remove desk distractions and immerse teams in high-impact learning environments that offer:

  • Deep engagement and focus
  • Real-time practice and live feedback from expert facilitators 
  • Stronger team cohesion that extends beyond the classroom

Virtual

Live virtual training coupled with digital learning via our collaborative platform offers flexible, interactive learning, with:

  • Virtual breakout rooms, live debates and real-time mentoring
  • On-the-job application between sessions
  • Inclusive and scalable learning across locations

Digital

Learning via a digital platform allows participants to learn at their own pace without the need for group sessions, so offers:

  • Learner-centric flexibility aligned with energy and schedules
  • Sustainable behaviour change
  • Cost effective solution that can scale easily for larger teams

A negotiation skills training course with global reach

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Countries

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Expert trainers

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Languages

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Years' research

What our customers say

Why learn with Huthwaite?

Real-world application of skills

Validated with extensive research

Creating value 1

Everything we teach has been validated through extensive research and proven in real business situations. Practice with scenarios that mirror your negotiations, ensuring immediate applicability.






Measurable commercial impact

Experience tangible improvements 

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Our clients experience improvements in outcomes, margin protection, and relationship quality, with many organisations reporting significant ROI  within months of programme completion.





Significant global expertise

Empowering companies globally

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We have the same high-quality training standards worldwide – adapting to local business cultures and practices. Create a common negotiation language across your global teams without losing regional effectiveness.





Talk to us about our negotiation skills training course

Ready to transform your team's negotiation capabilities? Contact our experts today to discuss how Complex Negotiation Skills training can drive commercial success for your organisation.

Spin
Spin

Our latest negotiation insights

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AI isn't coming for your job – it's rewriting your job description

You've seen the projections: Goldman Sachs warns 300 million jobs could be affected by AI. Gartner predicts AI will handle 60% of

Strategic account growth – beyond maintenance to active development

Strategic account growth – beyond maintenance to active development

There's a dangerous assumption lurking in many organisations: once you've won the business, your job is done. It’s moved over to

Why Sales team events are your gateway to organisational excellence

Why Sales team events are your gateway to organisational excellence

What if a single sales kick-off event could ignite a transformation that ripples through your entire organisation?

How SPIN Solo united Promote's global sales teams

How SPIN Solo united Promote's global sales teams

Challenge The Mindset Group, including Promote International, PM Ideas, and Mindset needed a unified sales methodology to empower

Huthwaite launches revolutionary SPIN® AI Mentor and Customer Simulation Bot

Huthwaite launches revolutionary SPIN® AI Mentor and Customer Simulation Bot

Sheffield, UK – 6 August 2025 – Huthwaite International, the global authority on behaviour change for sales performance, today

Why SPIN Selling still works (even when your buyers know everything)

Why SPIN Selling still works (even when your buyers know everything)

The critique that traditional sales methodologies are "horse-and-cart" approaches in a "Tesla world" deserves serious

Addressing complex post-pandemic sales challenges at Zühlke

Addressing complex post-pandemic sales challenges at Zühlke

Challenge Zuhlke faced complex post-pandemic B2B sales challenges with reduced face-to-face interactions and lengthy sales cycles

Artificial Intelligence and the leadership conundrum

Artificial Intelligence and the leadership conundrum

According to LinkedIn, AI literacy is the new, must-have leadership skill. Apparently, there is a surge of those in leadership

From sceptics to supporters – building buy-in for Sales training

From sceptics to supporters – building buy-in for Sales training

You know your commercial teams need additional sales/influencing skills – but how do you bring the rest of the business along

Rethinking SPIN® – the universal framework for persuasive communication

Rethinking SPIN® – the universal framework for persuasive communication

Most professionals familiar with SPIN® questioning know it as a sales methodology – and for good reason.

Our training approach

Anyone can learn sales theory and techniques. But what good is that when it stays behind in the classroom. At Huthwaite, we’re focused on changing the behaviour of your team, so you see the results from the very beginning. This is the Huthwaite approach.

Acquire knowledge

Acquire knowledge

We start with knowledge acquisition, where participants access behavioural insights via eLearning and asynchronous activities on our collaborative platform.

Acquire knowledge

Skills and practice

Skills and practice

Participants begin to apply and practice their skills development. The time and safe practice spaces are built into the learning journey, so they feel confident and supported.

Skills and practice

Workplace transfer

Workplace transfer

Learners continue development through formal tasks and on-demand resources, sharing reflections with peers or progressing independently. Coaches can play a key role in supporting this skill transfer.

Workplace transfer
Discover the ten critical areas businesses said most influenced their negotiation performance and learn how to re-engineer your capabilities.

Frequently asked
questions

If you have a question about Complex Negotiations or to find out how you can use it to navigate multi-party dynamics get in touch. We’d be delighted to hear from you.

How long does the Complex Negotiation training take?

Our Complex Negotiation skills training course typically runs for 2-4 sessions, depending on your specific requirements and chosen delivery format. We can adapt the duration and intensity to fit your organisational needs and schedule constraints.

What makes this different from other negotiation training?

Our negotiation skills training course is built on decades of behavioural research rather than theoretical frameworks. We focus on changing how people actually behave in negotiations, not just what they know about negotiation theory.

In both our Complex and Essential Negotiations Skills programmes, we use Verbal Behaviour Analysis (VBA). We analyse and measure verbal communication to identify what successful sellers and negotiators do, teaching you how to emulate the behaviours that most often lead to success.

Can you deliver training for large global rollouts?

Absolutely. We specialise in large-scale implementations across multiple countries and languages. Our global network of expert trainers ensures consistent delivery standards whilst maintaining local cultural relevance and business context. 

How do you measure the success of the training?

 We work with you to establish clear success metrics before training begins. These typically include improvements in deal values, margin protection, negotiation cycle times, and relationship quality measures that align with your business objectives. 

Is the training available in different languages?

Yes, we deliver training in 35+ languages through our network of native-speaking expert trainers. This ensures participants can fully engage with the content in their preferred business language. 

What is the difference between Complex and Essential Negotiations training?

Our Essential Negotiation skills training is suitable for regular or routine negotiation scenarios, where improved skills can make a big difference to 'everyday' negotiation outcomes. It's great for people who regularly negotiate around a relatively small range of issues, who do so quite frequently and often deal with another party in the form of a one-to-one conversation.

If you often face more complicated negotiating challenges where the issues are multi-faceted and high risk, our Complex Negotiation skills training will ensure you hone your skills and gain insights into the most important factors in your negotiations. You will understand what is really important in your negotiation and how to secure the best outcome through direct experience of strategy, tactics, preparation, planning and a unique behavioural success model.