A proven three-stage approach that adapts to your business reality

The Huthwaite Learning Journey is broadly divided into three phases. As you progress through the Journey your teams will acquire new skills, adopt new behaviours and improve their commercial performance.

Acquire Knowledge

Acquire Knowledge

Acquiring knowledge and skills builds the foundation for competence. It empowers individuals with the understanding and tools needed to perform effectively. Without this stage, learners lack the confidence and clarity to engage meaningfully.

It’s the spark that ignites curiosity, capability, and the potential for real-world impact.

Acquire knowledge

Skills and Practice

Skills and Practice

Practice transforms theory into capability. It deepens understanding, builds muscle memory, and fosters confidence. Through repetition and feedback, learners refine their skills, correct mistakes, and gain fluency.

This stage bridges the gap between knowing and doing—making learning stick and preparing individuals for real-world challenges. in. 

Skills and practice

Workplace Transfer

Workplace Transfer

Workplace transfer is where learning proves its value. It ensures that acquired skills and knowledge are applied in context, driving performance and innovation.

This stage turns training into transformation—embedding new behaviors, improving outcomes, and aligning learning with strategic goals. Without transfer, development remains theoretical, not impactful.

Workplace transfer
SPIN

The Collaborative Learning Platform

Our collaborative learning approach supports the whole learning journey via an interactive platform that encourages participation and peer-to-peer support, boosts learning engagement and stimulates real behaviour change. 

Why does Huthwaite International use Learning Journeys?

Learning is about doing things differently and doing different things

Short courses may not provide a bridge from theory to practice because knowledge acquisition alone does not change behaviour.

Time is short

Time may be short but group learning time is very valuable. Imparting core knowledge using e-learning allows us to prioritise skills practice with expert feedback in a safe, classroom learning environment.

Habits are hard to change

Some habits need to be unlearned – and this takes time. Workplace Transfer encourages participants to immediately use new skills in the real world, helping to embed behaviour change.

People learn from each other

Learning from the questions of others, sharing successes and challenges, and having someone alongside who knows exactly how you are feeling as you try to do new things is a powerful boost to learning.

High performance learning journeys - a conversation with Emma Stenman

In this episode Robin talks to Learning Design Expert from Promote International Emma Stenman about how organisations can create their own high performance learning journeys that deliver real business impact.

Build a Skills Academy that fits your learning preferences

In person

Live in person training sessions remove desk distractions and allow teams to fully focus on changing behaviours:

  • Immediate feedback
  • Practice live in a group setting
  • Network and team building opportunities

Online

Live virtual training coupled with digital learning via our collaborative platform allows teams to practice skills wherever they are:

  • Learn from anywhere
  • Collaborate with interactive tools and virtual breakout sessions
  • More cost effective than in person training

Digitally

Allow participants to learn at their own pace in their own time without the need for fixed hours or group sessions:

  • Let learners progress at their own pace
  • Cost effective to scale for large teams
  • Consistent content delivery across locations
  • Why introducing new skills and behaviours to key individuals is the first step to cultural transformation
  • why and when a cultural transformation is required
  • how to address, identify and overcome resistance to change.

Master the art of the communication with our expert insights

How to break through the noise and stand out in saturated tech markets

How to break through the noise and stand out in saturated tech markets

Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric
Why implementation excellence is your gateway to long-term success

Why implementation excellence is your gateway to long-term success

Discover why staying engaged during implementation is crucial for B2B sales success and learn key strategies for building
AI isn't coming for your job – it's rewriting your job description

AI isn't coming for your job – it's rewriting your job description

AI isn't replacing jobs but redefining roles, enhancing human expertise, and improving strategic deployment. Discover how AI can
Strategic account growth – beyond maintenance to active development

Strategic account growth – beyond maintenance to active development

Transform your account management strategy from maintenance to proactive development to unlock untapped revenue opportunities.
Why Sales team events are your gateway to organisational excellence

Why Sales team events are your gateway to organisational excellence

Discover how sales team events can drive organisational excellence by creating lasting impact through strategic and expert-led
How SPIN Solo united Promote's global sales teams

How SPIN Solo united Promote's global sales teams

Learn how Promote applied SPIN® Solo to enable seamless global training, fostering shared language and deeper learning.
Huthwaite launches revolutionary SPIN® AI Mentor and Customer Simulation Bot

Huthwaite launches revolutionary SPIN® AI Mentor and Customer Simulation Bot

Discover how our AI-powered SPIN® Mentor and Customer Simulation Bot is revolutionising sales training for measurable performance
Why SPIN Selling still works (even when your buyers know everything)

Why SPIN Selling still works (even when your buyers know everything)

Discover why SPIN Selling still works – helping buyers make confident decisions by addressing their unique challenges.
Addressing complex post-pandemic sales challenges at Zühlke

Addressing complex post-pandemic sales challenges at Zühlke

Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer
Artificial Intelligence and the leadership conundrum

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and