Our approach

While each of our clients will have individual reasons for a learning intervention, they are ultimately striving for a sustainable improvement in their teams. Our solutions are rooted in extensive behavioural research.

Decades of study show us that to change the behaviour of a team is to change the results of an organisation. Our goal therefore is to help you achieve a sustainable change in the behaviours of your teams with a specific focus on how they sell, negotiate and communicate.

We address both your individual and ultimate goals by following a defined process. It’s a five stage approach we call your Learning Journey.

It’s a method that’s tried and tested and starts with deep understanding for both sides, before moving on to integration and application of different learning approaches, and on into skills reinforcement. As you progress through the Journey your teams will acquire new skills, adopt new behaviours and improve their commercial performance.

It’s also a continuous approach that can be applied to ensure that new behaviours remain strong, as does the return on your learning investment.

Here’s an overview of the five stages.

Stage 1. Analysis

Every project starts with Analysis. We plan with your end in mind.  For example, we will review your cultural readiness for the development that’s about to happen. Culture refers to different geographical territories as well as to learning attitudes and aptitudes, even media preferences. Understanding the different cultures at play enables us to identify an optimised blend of learning channels. We also benchmark your teams’ current skill and knowledge levels to know how best to deploy the learning.  We also reconfirm your goals, agree targets, set milestones and determine the next steps. The first stage can be intense but it creates a blueprint for the entire programme. You know what to expect, we know what to deliver and the differences we are both working towards are clear.


Stage 2. Know Why, Know What

As people we remember and apply a concept far better when we understand why we’re doing it. If we struggled with a particular subject in school it was often because we had failed to grasp its relevance. It’s crucial therefore that your teams understand the commercial context of their learning as well as the background to the skills themselves. This is the second stage of your Learning Journey. As we impart core skills we also explain the years of research and analysis upon which they are based. When participants have clarity around the context of their learning their confidence improves. Improved confidence means a more willing and sustainable application of their new way of working.


Stage 3. Know How

The third stage is about practicing the newly acquired skills so they become embedded. Practice goes hand in hand with expert feedback from highly skilled practitioners and facilitators. It’s a vital phase that allows any slippage into old habits to be quickly spotted and corrected. It also helps participants to become more self aware and so better able to spot when an adjustment is needed. Each participant also creates a Personal Action Plan so they can articulate and feel accountable for the change they want to see.  They are now becoming the drivers for change.


Stage 4. Do

This stage is one of two stages dedicated to reinforcement. Here participants continue to practise implementing their new skills and in doing so begin the transition from understanding to mastery.  Timescales for this stage vary greatly depending on the opportunities to practice and on the original skill levels involved, as identified in Stage 1. We help you through this period with ‘Just In Time’ micro learning support, tools, coaching and guidance.


Stage 5. Reflect/Share

Once new skills are more embedded and participants are becoming more fluent in what they need to do and why, they can help each other. This is the second stage of the reinforcement phase. It’s about learning socially and collaboratively and working with colleagues to provide mutual support, share stories and build collective expertise. This builds momentum and helps the acquired skills to become the now normal way of working.

Huthwaite International behavioural research experts - International reach

“The training has delivered a new way of working for us. Although hard work, the training was highly interactive, with lots of participation directly related to our everyday experiences. This gave us an easy transition back at work as we were able to put our new customer handling skills into practice straight away and embedded them as a standard way of working”


Our digital capability is enabling us to become ever more agile in the way we deploy our learning and in the resource efficiencies we can deliver for our clients. It is an area of our business that is continually evolving as we seek new and viable ways of working.


Above all, we don’t allow ourselves to be distracted by gimmicks and transient tools and technologies.  We target our digital developments towards achieving learning programmes that are efficient and agile, and match the digital standards of our clients. Our innovations include:


myHuthwaite is our online community platform. Less interactive than our social and collaborative platforms, it nonetheless provides a vital tool for learners and their managers to access our core and additional course material, keep abreast of our ongoing research, participate in research and manage your relationship with Huthwaite International.

Social and collaborative learning

Our platforms allow learners to interact with other learners, coaches to monitor and feedback, managers to measure performance and Huthwaite to review progress and intervene as needed. This invaluable tool alows clients, who have the resources, to be more hands on in order to leverage the full benefit of our methodologies. This approach can also be deployed on clients’ own platforms.

Custom Digital™

We have our own in-house dedicated team of programmers and developers. They are hard code professionals who know our methodologies inside out and are capable of building and supporting any number of bespoke tools for their effective deployment. Clients who take advantage of CustomDigitalTM do so because they have extraordinary circumstances or constraints.

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