Our strategic partnerships help us to raise standards and influence best practice within our industry. They allow us to celebrate great achievement as well as light the path for those who want to improve their performance.


The APS is a professional body which looks to champion professional development in the sector and also promote standards, build  knowledge and promote excellence and best practice with a view to achieving chartered status. We fully support the views and goals of the APS, and as well as being member of the institution, Tony Hughes CEO at Huthwaite is also a member of the APS Board of Trustees.

Visit the APS website for more information and if you would like to be more involved with the APS contact the APS direct at


Huthwaite is proud to be members of the Management Consultancies Association (MCA), the representative body for management consultancy firms in the UK. The MCA’s tough entry criteria and rigorous Code of Practice mean that MCA member companies are widely acknowledged to provide high-quality services to their clients. Huthwaite are the only consultancy in our field to have been accepted as a member of the MCA.

Huthwaite has been very involved in the launch of the MCA’s Consultancy Buyers Forum. The forum creates an environment where consulting firms, clients and procurement professionals can openly discuss these issues and develop and promote best practice.


The Institute of Sales & Marketing Management (ISMM) is the worldwide representative body for sales people. Founded in 1911 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for over 35 years. In support of its membership Huthwaite are pleased to work with the ISMM on research reports, and events.


Huthwaite International have partnered with Sheffield Hallam University to launch a new MSc programme in sales leadership. Aimed at account directors, account managers or sales managers, its goal is to deepen understanding of the sales process, the psychology of sales and the broader marketing environment. It also explores leadership, business performance and change to help participants become more rounded leaders. Huthwaite International also work closely with the University to deliver lectures and seminars in the field of sales and negotiation.

Learn Works

Huthwaite has joined forces with Robin Hoyle of Learnworks Ltd as part of its ongoing strategy to enhance and develop its corporate learning and training expertise. Robin has over 30 years’ experience in the learning and development (L&D) field and has worked all over the world. He has published two successful books – Complete Training and Informal Learning in Organizations – and he is much in demand as an advisor and conference speaker. Read more about our joint venture with Robin and Learnworks here

Contact us

For an informal chat please call us on +44 (0)1709 710081. Alternatively please use our contact form.