Your partner in sales transformation

You've seen the projections: Goldman Sachs warns 300 million jobs could be affected by AI. Gartner predicts AI will handle 60% of

There's a dangerous assumption lurking in many organisations: once you've won the business, your job is done. It’s moved over to

What if a single sales kick-off event could ignite a transformation that ripples through your entire organisation?

Challenge The Mindset Group, including Promote International, PM Ideas, and Mindset needed a unified sales methodology to empower

Sheffield, UK – 6 August 2025 – Huthwaite International, the global authority on behaviour change for sales performance, today

The critique that traditional sales methodologies are "horse-and-cart" approaches in a "Tesla world" deserves serious

Challenge Zuhlke faced complex post-pandemic B2B sales challenges with reduced face-to-face interactions and lengthy sales cycles

According to LinkedIn, AI literacy is the new, must-have leadership skill. Apparently, there is a surge of those in leadership

You know your commercial teams need additional sales/influencing skills – but how do you bring the rest of the business along

Most professionals familiar with SPIN® questioning know it as a sales methodology – and for good reason.