Huthwaite's Featured Case Study

Essity ensure their sales and marketing skills fully support their sustainability efforts

Huthwaite International 1 min read

Essity ensure their sales and marketing skills fully support their sustainability efforts

Essity ensure their sales and marketing skills fully support their sustainability efforts and align with their global values and initiatives.

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Huthwaite International 3 min read

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Scientifica uses SPIN Selling to convert more opportunities

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Huthwaite International 1 min read

Essity ensure their sales and marketing skills fully support their sustainability efforts

Essity ensure their sales and marketing skills fully support their sustainability efforts and align with their global values and initiatives.

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Huthwaite International 3 min read

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Close Brothers used our collaborative learning experience designed to increase revenues and profitability through better understanding of customer needs.

PostNord Strålfors - creating key insights and value for customers in a competitive market

Huthwaite International 3 min read

PostNord Strålfors - creating key insights and value for customers in a competitive market

Learn how PostNord Strålfors implemented a sales academy that transformed sales conversations, drove value creation and helped grow their business.

John Hogg are taking their commercial teams to the next level

Huthwaite International 3 min read

John Hogg are taking their commercial teams to the next level

Learn how John Hogg developed a unified sales approach enhanced by Huthwaite's collaborative learning journey

Huthwaite International 3 min read

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Huthwaite International 2 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Anders Hjort 2 min read

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Learn how SPIN® Selling has helped Dachser to retain the high performance standards and recruit outstanding sales talent.

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Huthwaite International 3 min read

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Learn how Royal Mail found and addressed a pressing need to recruit a new generation of sales professionals with SPIN training

Huthwaite International 1 min read

EAO - Recommending the right solution

With approximately 650 employees and a turnover of 125 million Swiss Francs, EAO’s objective is to penetrate the world market. As part of this project, Huthwaite Deutschland GmbH delivered one SPIN®

AGFA Sales Teams get the Complete Picture

Huthwaite International 2 min read

AGFA Sales Teams get the Complete Picture

AGFA Poland came to Huthwaite International, for help in recognising the needs of their customers. Find out how we utilised our renowned SPIN® Selling programme, to help them achieve this.

ABB Develops a Total Solutions Approach to Selling

Huthwaite International 1 min read

ABB Develops a Total Solutions Approach to Selling

Huthwaite International's SPIN Selling allowed ABB Total Solutions to adopt a consultative approach to selling.

Huthwaite International 2 min read

Coolspirit, Beating the Recession

Coolspirit work with Huthwaite International deliver on an ambitious growth plan to treble in size within five years.

All Questions Lead to SPIN® for Swisslog Healthcare Solutions Europe

Huthwaite International 3 min read

All Questions Lead to SPIN® for Swisslog Healthcare Solutions Europe

Hospital logistics experts turn to Huthwaite International to help develop consultative sales skills.

Improving customer CARE – adding value through service at ACAS

Huthwaite International 2 min read

Improving customer CARE – adding value through service at ACAS

ACAS add value through service and meet a new set of revenue targets

Pfizer use SPIN® for a Winning Combination

Huthwaite International 0 min read

Pfizer use SPIN® for a Winning Combination

Pfizer further develop their sales skills to meet new challenges of selling a growing range of products.

Huthwaite International 1 min read

Desoutter Gets value from Training

Desoutter get value from training and help their sales people to sell successfully regardless of the product or its price

Negotiating continued growth at IBM Germany

Huthwaite International 1 min read

Negotiating continued growth at IBM Germany

IBM Germany improve their negotiation performance in a competitive and complex sales environment.

Novartis Consumer Health: Teamworking for Togetherness

Huthwaite International 1 min read

Novartis Consumer Health: Teamworking for Togetherness

Novartis organise their resources and improve productivity by developing their teamworking skills.

Executive Network reaps a ten-fold return on their training investment

Huthwaite International 2 min read

Executive Network reaps a ten-fold return on their training investment

Executive Network harness the value a of sales training investment to achieve ambitious growth targets.

Dachser - a global player in a changing landscape

Huthwaite International 2 min read

Dachser - a global player in a changing landscape

How to capture and persuasively articulate value in the changing logistics environment.

Huthwaite International 3 min read

Presidents Institute - Creating an effective sales function in competitive peer to peer networks

Pfizer - Future Competence Finds Success

Huthwaite International 1 min read

Pfizer - Future Competence Finds Success

In a drive to develop the skills and increase the effectiveness of its sales team, Pfizer future Competence in Sweden has joined forces with Huthwaite International to create a training solution.

Beckman Coulter delivers global sales training project

Huthwaite International 1 min read

Beckman Coulter delivers global sales training project

Beckman Coulter undertake a global sales training project. Implementing a common sales approach. Successfully delivered to salespeople worldwide.

Huthwaite International 2 min read

SKF implements SPIN Opportunity Management

SKF saw the opportunity to create more mutually rewarding deals through the raising of the perceived value of their propositions. Here's what they did and why they did it.

How The Royal Mint is embedding SPIN® and making money for everyone

Huthwaite International 2 min read

How The Royal Mint is embedding SPIN® and making money for everyone

Selling to central Banks and National Mints across the world The Royal Mint chose SPIN® to help their salespeople better understand their customers and improve sales.

How Atkins Global created sales excellence

Huthwaite International 2 min read

How Atkins Global created sales excellence

How Atkins Global achieved sales excellence with SPIN®

How Jobindex are out-thinking and out-performing the competition with the SPIN® methodology

Huthwaite International 4 min read

How Jobindex are out-thinking and out-performing the competition with the SPIN® methodology

Danish recruitment agency, Jobindex, share how the use of SPIN® behaviours and techniques are helping them to out-think and out-perform their competition.

How SCA Packaging reduced margin erosion through solution selling

Huthwaite International 3 min read

How SCA Packaging reduced margin erosion through solution selling

SCA Packaging is one of Europe’s leading designers and producers of corrugated board-based packaging, with a strong reputation for innovation and sustainable design.

Does SPIN® Selling work? A company share their story

Huthwaite International 1 min read

Does SPIN® Selling work? A company share their story

In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® selling implementation to 400 people.

How to measure and create value from service

Huthwaite International 3 min read

How to measure and create value from service

What’s the best way to train a field service team? learn how Waters are creating value for their customers

Huthwaite International 3 min read

Learning how to get closer to clients can transform Sales. BrandLoyalty share their story

Netherlands-based BrandLoyalty is the world’s leading supplier of loyalty concepts to the food retail sector. They tell us how they transformed sales by learning how to get closer to their clients.

How the SPIN® method is creating a customer centric climate for Zehnder

Huthwaite International 3 min read

How the SPIN® method is creating a customer centric climate for Zehnder

Beauty, or in this case value, is in the eye of the beholder. So the seller must see the situation through the buyer’s eyes if they are to have a persuasive dialogue between the two parties.

Siemens and Huthwaite reach for economic growth – in the toughest of markets

Huthwaite International 2 min read

Siemens and Huthwaite reach for economic growth – in the toughest of markets

What's next when a company as renowned and consistently excellent as Siemens, realises that the Greek market is one of the toughest sales environments in the world?

Urgo Medical - evidencing sales training return on investment

Huthwaite International 1 min read

Urgo Medical - evidencing sales training return on investment

Every organisation that embarks on a sales training project wants to know that it’s working. But how often can you actually prove it?

How INVISTA took a flexible approach to improve their negotiation skills and value-sell LYCRA® fibre

Huthwaite International 3 min read

How INVISTA took a flexible approach to improve their negotiation skills and value-sell LYCRA® fibre

How global polymer and fibre specialist INVISTA took a flexible approach to improving negotiation skills and value-selling LYCRA® fibre and other speciality apparel lines.

How SAP improved their commercial outcomes with SPIN® Selling training

Huthwaite International 4 min read

How SAP improved their commercial outcomes with SPIN® Selling training

Global software company SAP share their story of improved commercial outcomes from SPIN®.

How Zurich Municipal went back to basics to improve sales

Huthwaite International 2 min read

How Zurich Municipal went back to basics to improve sales

SPIN® selling gives Zurich Municipal a structure to understand and develop customer needs.

How to effectively communicate to high-value customers

Huthwaite International 1 min read

How to effectively communicate to high-value customers

Are you trying to target high value sales? Find out how Oxford Instruments uses SPIN® Selling to effectively communicate to high value customers.

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SPIN collaborative has helped us to sustain and grow existing customer revenues now there is a better understanding of the buying cycle and application of SPIN techniques.

Royal Mail

Together with Huthwaite we created a tough programme to challenge our senior team. We wanted them fully invested in our learning journey – to understand, practice and believe in the new skills and language.

Sopra Steria

Huthwaite has supported us with their extensive experience of inside sales models within organisations to successfully adapt to new markets and win acceptance from our clients and colleagues.

Medtronic

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

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Huthwaite's Featured Case Study

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Royal Mail

Sopra Steria

Medtronic

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

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