Sales webinars
The power of structured coaching
Learn to overcome the three biggest coaching barriers and explore how AI coaching tools can support coaching initiatives.
Winning public sector contracts
Learn how concepts such as "dynamic markets" and “preliminary market engagement requirements” are reshaping the landscape for suppliers.
Why bad things happen to good new products?
Learn why traditional product-focused launch strategies might actually be sabotaging your sales and discover how to connect product innovation to customer needs.
Is the customer in your DNA?
Learn how to take customer centricity beyond a slogan and to embed it into your culture. Develop a new way of thinking about your organisation and its relationships with customers.
The art of the sales advance
Learn how to maintain momentum by driving sales forward as we highlight the seamless bridge between our research and real-world application of our proven tactics.
The psychology of decision making
Learn how successful sellers identify where their customers are in their buying process and tactics you can adopt when a prospect isn't ready to buy.
Embracing two-faced strategies
A good salesperson must be two-faced! They need to be able to adapt their strategies to benefit both customer interactions and organisational approaches.
Sign-up for early access
Sign-up to get early access to upcoming webinars and key takeaways from each episode once it’s taken place.
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Mastering the art of negotiation
Learn the common mistakes negotiators make and how to avoid them. Turn these negotiation pitfalls into opportunities for a better deal – with a concrete strategy and proven framework.