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Without support and reinforcement, some sellers struggle to transfer their newly acquired SPIN skills in the real world. In this way, the role of coaching can be crucial in helping newly acquired behaviours, tools and techniques become process habits, allowing your organisation to realise the business benefits of sales training long into the future.
Huthwaite SPIN Coaching is for anyone involved in sales coaching including Sales Managers, Human Resources, Learning and Development specialists and peer-to-peer coaches. A SPIN Coach will help colleagues to compare their personal planning and verbal behavioural profile against our best practice model. It’s a crucial role in helping to embed practice and achieve long term performance improvement.
Ability to create a coaching culture that delivers permanent behaviour change and long-term sales performance improvement.
A consistent way of developing and empowering your sales team
Coaching tools and activities that will embed behaviour change and optimize the coaching effort
A clear understanding of the coaching role and its impact on the business – at all levels
The building blocks to help managers become better sales leaders who take pride in and focus on the success of their team.
Our SPIN Coaching toolkit allows for coaching around call planning, through live call observations and via the use of call reports/notes so coaches can accurately observe the proper use of SPIN behaviours and tools.
Coaches can clearly measure levels of SPIN competency using the SPIN Toolkit. For coaches who want to look deeper there is the option to include Behaviour Analysis training to enable live observation of seller behaviour in real-world sales meetings.
Supporting SPIN trained sellers in their commitment to change is the most effective way to embed skills and build confidence.
Huthwaite experts can make suggestions on how our SPIN coaching toolkit and activities can realistically be used by coaches and sellers every day.
SPIN Coaching helps sellers to transfer their newly acquired skills in the real world.
A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.
An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.
Each SPIN trainer must be officially licensed and regularly monitored in order to ensure they can combine our unique methodology with a high quality, consistent learning experience.
Our ongoing research into customer behaviour means our SPIN Coaching methodology has evolved, allowing us to expand our training offering to other key areas in your business:
Provide effective solutions for customers by building persuasive case around their individual problems.
Reconnect sales and marketing by harmonising the way your teams think about their customers.
SPIN Opportunity Management
Learn how to maximise complex sales opportunities through a focus on the journey customers make in arriving at a major buying decision.
It’s perfect for anyone involved in sales coaching, including Sales Managers, HR and L&D specialists and peer-to-peer coaches. A SPIN Coach will help colleagues plan, execute and review their sales approach to see how their verbal behavioural profile compares with our best practice model.
SPIN Coaches can use our clearly defined success model to measure how closely their SPIN practitioners are executing the behaviours and processes which correlate with successful sales outcomes. Using this information, they can target specific areas where coaching will bring the most benefit and support them in closing any gaps.
Supercharge the SPIN skills you already have within your teams
Improved revenues and margins from a more productive and effective salesforce
Achieve a coaching culture that unifies and supports sales across your operation
Processes and tools which make it easy to analyse, review, plan and report sales activity
Our sales, negotiation and communication methodologies are the most researched and validated in the world.
Backed by ongoing scientific research, adapting to changing customer behaviour.
Truly international, teaching SPIN Marketing behaviours to leading organisations across the globe.