Learn which sales behaviours can destroy your new product sales and how to avoid them

Download this report to learn how to prevent customer enthusiasm from evaporating, why the right marketing content is crucial to support successful sales, and which sales behaviours are essential for success.

Download the whitepaper to learn:

  • How successful businesses launch new products

  • how marketing can help sellers to create value using problem-solving collateral

  • how to make the shift from selling product capabilities to addressing customer needs.

Essential reading for product development, sales and marketing professionals.


Key insights from Why bad things happen to good new products;


Describing product features when selling leads to price objections.


Sellers who ask fewer questions often fail to uncover the need for their products.


Focus on the problems that a product solves for your key customers.