Learn which sales behaviours can destroy your new product sales and how to avoid them

Download this report to learn how to prevent customer enthusiasm from evaporating, why the right marketing content is crucial to support successful sales, and which sales behaviours are essential for success.

Download the whitepaper to learn:

  • How successful businesses launch new products

  • how marketing can help sellers to create value using problem-solving collateral

  • how to make the shift from selling product capabilities to addressing customer needs.

Essential reading for product development, sales and marketing professionals.

Why do bad things happen to good new products whitepaper

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Key insights

Uncovering needs

Sellers who ask fewer questions often fail to uncover the need for their products.

Price objections

Describing product features when selling leads to price objections.

Creating value

Focus on the problems that a product solves for your key customers.

Frequently asked questions

What makes the skills described in this whitepaper effective?

We have spent four decades studying and identifying the behaviours needed for successful business. This whitepaper was written on this foundation of vast research and analysis. We know definitively which behaviours are required to improve performance.

My team operate globally, are the skills described here still relevant?

The skills described in this whitepaper will help you achieve consistency throughout your business, regardless of location. We deliver the same proven methodologies using a deployment strategy designed to meet the needs of each of your teams and territories.

How do Huthwaite teach new skills and improve performance?

Huthwaite takes the people in your business on a journey; from their understanding and skills at the start through to enabling them to do or think differently by the end. Each behaviour change journey we undertake is appropriate to your unique business environment. We work consultatively with you to agree the best learning approach and then on into skills reinforcement.