Learn why your sales proposals may be missing the mark and contributing to lost business

Are your proposals silent sales killers?

Download the whitepaper to learn:

  • The techniques you can use to improve your proposals

  • why proposal templates can contribute to lost revenue

  • how to produce better proposals with the balance model.

Essential reading for sales leaders.

Proposals - the silent sales killer whitepaper

Download now

Key insights

Unpersuasive content

75% of salespeople skip over sections of their own proposals, so why should your customer read it?

Lack of differentiation

The majority of benefits stated in proposals can be claimed by any supplier. How do you stand out?

Addressing needs

Proposals often fail to make links between the customer’s needs and the solution.

Frequently asked questions

What makes the skills described in this whitepaper effective?

We have spent four decades studying and identifying the behaviours needed for successful business. This whitepaper was written on this foundation of vast research and analysis. We know definitively which behaviours are required to improve performance.

My team operate globally, are the skills described here still relevant?

The skills described in this whitepaper will help you achieve consistency throughout your business, regardless of location. We deliver the same proven methodologies using a deployment strategy designed to meet the needs of each of your teams and territories.

How do Huthwaite teach new skills and improve performance?

Huthwaite takes the people in your business on a journey; from their understanding and skills at the start through to enabling them to do or think differently by the end. Each behaviour change journey we undertake is appropriate to your unique business environment. We work consultatively with you to agree the best learning approach and then on into skills reinforcement.