Learn why your sales targets may be contributing to lost business

The twelve step plan to create confidence in your solution. Discover the behaviours that customers exhibit when they have buying concerns and learn how to create customer confidence.

Download the whitepaper to learn:

  • Why hard closing customers can lose business

  • how to create a strategy for handling customer concerns

  • the signs customers exhibit when they have unresolved concerns.

Essential reading for sales leaders.


Key insights from Concerns - The end of cycle sales killer;


Placing pressure on salespeople to close opportunities results in lost business.


Effective sellers know that a false price objection can be used as an excuse for rejecting a solution.


Effective sellers place themselves in their customers' shoes to help identify concerns.