Are your sales targets contributing to lost business?

The twelve step plan to create confidence in your solution. Discover the behaviours that customers exhibit when they have buying concerns and learn how to create customer confidence.

Download the whitepaper to learn:

  • Why hard closing customers can lose business
  • how to create a strategy for handling customer concerns
  • the signs customers exhibit when they have unresolved concerns.

Essential reading for sales leaders.

Concerns - the end of cycle sales killer whitepaper

Download now

Key insights

False price objections

Effective sellers know that a false price objection can be used as an excuse for rejecting a solution.

A new perspective

Effective sellers place themselves in their customers' shoes to help identify concerns.

Time pressure

Placing pressure on salespeople to close opportunities results in lost business.

Frequently asked questions

What makes the skills described in this whitepaper effective?

We have spent four decades studying and identifying the behaviours needed for successful business. This whitepaper was written on this foundation of vast research and analysis. We know definitively which behaviours are required to improve performance.

My team operate globally, are the skills described here still relevant?

The skills described in this whitepaper will help you achieve consistency throughout your business, regardless of location. We deliver the same proven methodologies using a deployment strategy designed to meet the needs of each of your teams and territories.

How do Huthwaite teach new skills and improve performance?

Huthwaite takes the people in your business on a journey; from their understanding and skills at the start through to enabling them to do or think differently by the end. Each behaviour change journey we undertake is appropriate to your unique business environment. We work consultatively with you to agree the best learning approach and then on into skills reinforcement.