Discover the verbal behaviours most aligned with increased profit.

Download the whitepaper 'How to create and capture value' to learn the behaviours every sales team needs to know, including:

  • The value creating behaviours you can use to understand customer needs

  • the value creating behaviours that help differentiate you from your competition

  • the value retaining behaviours you can implement during negotiation.

Essential reading for sales leaders.


Key insights from Creating and capturing value;


In consultative sales, sellers need to be able to address specific needs when demonstrating value.


Larger organisations need to manage implementations effectively from start to finish, to be successful.


In transactional sales, sellers need to focus on price later in the sales process.