The case for the human - AI as sales co-pilot, not competitor

So, what is all the AI fuss about? How of much of it is hype and how much real opportunity does it present for organisations and their people? We give top tips for intelligently embracing the future of sales.

Download the whitepaper to learn:

  • What is Generative AI and what is available now?

  • AI in sales and learning - how is it being applied now?

  • AI in conversational intelligence - what is possible v what is useful?

  • Where to start with AI in sales.

Essential reading for leadership teams, sales leaders and anyone in L&D.

The case for the human - AI as sales co-pilot whitepaper

Download now

Key Insights

AI Application

AI is certainly being applied to many sales and marketing activities but how much will be fully automated is still up for much debate. Smart technology needs smart people.

Communication skills

Now more than ever before, sellers will need to know how to communicate with their customers, not just what to say about products and services.

Focus areas

Few sales organisations have gone beyond the AI experimentation phase, but this whitepaper contains some top tips on the initial areas to focus on.

Frequently asked questions

What makes the skills described in this whitepaper effective?

We have spent four decades studying and identifying the behaviours needed for successful business. This whitepaper was written on this foundation of vast research and analysis. We know definitively which behaviours are required to improve performance.

My team operate globally, are the skills described here still relevant?

The skills described in this whitepaper will help you achieve consistency throughout your business, regardless of location. We deliver the same proven methodologies using a deployment strategy designed to meet the needs of each of your teams and territories.

How do Huthwaite teach new skills and improve performance?

Huthwaite takes the people in your business on a journey; from their understanding and skills at the start through to enabling them to do or think differently by the end. Each behaviour change journey we undertake is appropriate to your unique business environment. We work consultatively with you to agree the best learning approach and then on into skills reinforcement.