The Science Behind SPIN Selling – a proven roadmap to increased revenue and sustainable business growth

We deep dive into the extensive research around selling and salespeople that pioneered a new era in the sales landscape and brought success to organisations large and small.

Download the whitepaper to learn:

  • How you can develop SPIN selling skills

  • how successful sellers use SPIN selling to minimise objections

  • the verbal behaviours that successful sellers use to make compelling benefit statements.

Essential reading for sales professionals, sales leaders, learning and development leaders.

The science behind SPIN Selling whitepaper

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Key insights

Build relationships

We deep dive into how SPIN helps sellers build long-term profitable relationships with their customers.

The success model

The research data informed the SPIN 'success model' - the ideal profile of behaviours that improve sales results.

Performance improvement

We marry our expertise with your knowledge and experience to get the best sales performance improvements.

Frequently asked questions

What makes the skills described in this whitepaper effective?

We have spent four decades studying and identifying the behaviours needed for successful business. This whitepaper was written on this foundation of vast research and analysis. We know definitively which behaviours are required to improve performance.

My team operate globally, are the skills described here still relevant?

The skills described in this whitepaper will help you achieve consistency throughout your business, regardless of location. We deliver the same proven methodologies using a deployment strategy designed to meet the needs of each of your teams and territories.

How do Huthwaite teach new skills and improve performance?

Huthwaite takes the people in your business on a journey; from their understanding and skills at the start through to enabling them to do or think differently by the end. Each behaviour change journey we undertake is appropriate to your unique business environment. We work consultatively with you to agree the best learning approach and then on into skills reinforcement.