Discover how to ensure success when launching a new product or service

Why do brilliant products and services sometimes fall flat in the marketplace? If you've ever launched a product that seemed destined for success—backed by outstanding technology, rave reviews from beta testers, and an enthusiastic sales team—only to watch it struggle, you're not alone.

Join us for an eye-opening webinar, "Why bad things happen to good new products: unlocking successful product launches," where we'll reveal surprising research, share the counterintuitive findings about what really drives success, and why traditional product-focused launch strategies might actually be sabotaging your sales targets.

Essential viewing for Sales Professionals, Product Managers, Marketing Executives and Business Leaders involved in product innovation.

Key insights from this webinar

Effectively communicating product value

Learn how to build value for your product or service with the customer by asking the right questions, instead of being product-focused.

Developing a systematic approach to sales

Learn how a systematic approach can help you avoid new product launches mis-firing and can bring tangible revenue benefits for your organisation.

Connecting product innovation to customer needs

Learn how to uncover customer needs and connect these needs to the innovative new product or service you're offering.

Discover how to ensure success when launching a new product or service

Key insights from this webinar

Effectively communicating product value

Developing a systematic approach to sales

Connecting product innovation to customer needs

Watch on demand