Offer a research based, sales methodology that builds lasting sales competencies and can be offered as a stand-alone course or as part of a more rounded sales and marketing academy education.
Build a sales virtual learning programme that combines classroom, virtual and e-learning elements to fully support sales knowledge and develop long term skills during the pandemic and beyond.
An internationally recognised SPIN selling certification programme and sales toolkit that delivers sustainable sales behaviour change.
This innovative sales programme is the beginning of a new partnership between Huthwaite and Business Academy Aarhus. BAA is always interested in combining theory with practice and have experience collaborating with partner companies which allows them to create real commercial value for both the students and companies they serve.
Martin Søvsø, Managing Director, StraBl Consult
For BAA, choosing the right sales methodology was instrumental in building the kind of sales programme that would appeal to professionals from organisations both large and small, from different sectors and backgrounds and across a broad age range. As SPIN Selling is based on the most validated and widely respected research within the sales world, not only did it meet the needs of the students it would serve, but also the educational rigour demanded by an established and respected business academy.
Conny Thoftdahl Westphall, Chief Consultant, Aarhus Business Academy
SPIN Selling is built on Huthwaite’s rigorous behavioural research into what the very best salespeople in the world do differently. The full learning journey implemented at BAA ensures the sustainable delivery of behaviour change through the following stages:
Eva Maria Nornes Olsen, COO, Solsten Diagnostics International
BAA is focused on creating value for students and companies alike. They like to form partnerships with specialist organisations and collaborate to bring the very best researched and innovative programmes to their students. The partnership with BAA forms part of a strategic approach Huthwaite has taken with public sector education, focusing on strategic collaborations with respected institutions around the world, offering high quality sales, negotiation and communication learning and development solutions.