The Mindset Group, including Promote International, PM Ideas, and Mindset needed a unified sales methodology to empower global teams with consistent skills and confidence, without disrupting their demanding schedules across Sweden and South Africa.
They adopted SPIN Solo, a flexible, self-paced digital learning journey designed for busy sales professionals, combining structured learning, AI-powered simulations, and real-time application to drive behavioural change.
SPIN Solo enabled seamless global training, fostering shared language and deeper learning. Teams gained confidence, improved customer engagement, and overcame logistical barriers to consistent, high-impact sales development.
The programme's structure proved to be a game-changer for Promote’s busy sales professionals juggling multiple priorities. Unlike traditional intensive training sessions that require large blocks of time away from revenue-generating activities, SPIN Solo allows learners to integrate development seamlessly into their existing workflows.
This clear learning path ensures participants understand exactly where they are in their development journey, what comes next, and how each module builds upon previous learning. This logical progression prevents information overload whilst maintaining momentum and engagement.
One sales professional reported completing more training in three months than in the previous year, with significantly better retention rates due to the spaced learning approach rather than intensive cramming sessions.
"I've been through plenty of sales training programmes over the years, and honestly, many of them are overwhelming. There can be so much information dumped on you at once, unclear next steps, and you're left wondering how to actually apply what you've learned. SPIN Solo is completely different. From the moment you log in, everything is structured logically, and it's so easy to follow."
Jonathan Dart, Occupational Psychologist, Promote International
Perhaps the most innovative aspect of SPIN Solo is its AI-powered virtual customer simulation and mentoring system. This technology addresses one of the most challenging aspects of sales training: the transition from learning concepts to applying them confidently with real customers.
The AI SPIN Mentor provides a safe environment for practice, allowing participants to experiment with different approaches, make mistakes, and receive immediate feedback without any risk to actual client relationships. This virtual coaching extends beyond simple roleplay, offering support for planning customer meetings and reviewing sales call outcomes.
The mentor's ability to create diverse, realistic scenarios means sales professionals can practice handling objections, asking better questions, and guiding conversations towards needs development for virtually any sales situation they might encounter.
Additionally, SPIN Solo's buddy system enables participants to pair up with colleagues within their organisation, creating opportunities for collaborative learning, practice sessions, and peer support. This feature enhances the learning experience by fostering ongoing conversations and shared problem-solving.
"The AI SPIN Mentor changed everything. It creates realistic sales scenarios where I can practise without any risk. I can try different approaches, make mistakes, and get immediate feedback. What's brilliant is how it brings the methodology into real sales situations. It's not just abstract theory anymore."
Sean van Rooyen, Managing Director, PM Ideas
For this rollout, one of SPIN Solo's significant advantages proved to be its ability to eliminate the complexity of coordinating training across multiple locations and time. The digital programme removed the need for physical trainers at each location, expensive travel arrangements, and the logistical nightmare of aligning busy diaries across different countries.
SPIN Solo’s streamlined approach meant that every team member, regardless of location, could access the same high-quality training content and methodology. The consistency this provided was crucial for creating a unified sales approach, ensuring client interactions maintained the same professional standard whether in Stockholm or Johannesburg.
"Coordination training across multiple time zones or locations can be a real nightmare of a task. Just getting everyone together, running trainers for each location, managing schedules, it can be expensive and time consuming. With SPIN Solo, we eliminated all of that complexity."
Jon Serrander, CEO, Mindset Group and Promote International
The overall outcome of the project has been a more skilled, confident, and consistent salesforce equipped with a common language and methodology, better positioned to understand and address client needs whilst maintaining their demanding schedules and customer-facing responsibilities.