What do successful negotiators to win the best deals? Having confidence is key for a successful negotiation outcome. Only 19% of negotiators who aren't confident are successful in achieving their targets. And those who feel neutral see an even lower rate of success, with only 16 per cent of them succeeding.
Our research reveals that successful negotiators build confidence through preparation and planning, strategies and tactics, and the use of effective behavioural skills. However, confidence is not the only key ingredient. So, what do successful negotiators do? Key factors that influence a successful negotiation outcome include: