This webinar has already taken place and is now available to watch on demand.
Why do brilliant products and services sometimes fall flat in the marketplace? If you've ever launched a product that seemed destined for success—backed by outstanding technology, rave reviews from beta testers, and an enthusiastic sales team—only to watch it struggle, you're not alone.
Join us for an eye-opening webinar, "Why bad things happen to good new products: unlocking successful product launches," where we'll reveal surprising research, share the counterintuitive findings about what really drives success, and why traditional product-focused launch strategies might actually be sabotaging your sales targets.
Learn how to build value for your product or service with your customer by asking the right questions, instead of being product-focused.
Learn how a systematic approach can help you avoid new product launches mis-firing and can bring tangible revenue benefits for your organisation.
Learn how to uncover customer needs and connect these needs to the innovative new product or service you're offering.
Regional Director
Regional Director
Marco has been Huthwaite’s Regional Director for Netherlands and Germany since 2003. His current role is underpinned by an impressive 20-year career in sales and sales management at leading companies in the field of medical supplies and technology.
Now primarily responsible for business development in the Netherlands and Germany, Marco and his team successfully deliver the full Huthwaite suite of programmes throughout those countries.
He understands well how to bridge the gap between the different cultures in both countries and across a breadth of different industries and is comfortable working with all levels.
Marco’s speciality is the integration of sales and marketing across a diverse range of markets. Having been involved in many projects with large multinationals, Marco’s experience allows him to recognise the core values of the organisation he is working with to fully understand their end goals. He tailors his solutions to ensure he meets, and often exceeds, the expectations of the client.
Marco is a member of the Sales Management Association in the Netherlands and has been part of the jury for the election of the sales manager and the senior sales executive of the year.
L&D Consultant
L&D Consultant
Katie is a highly experienced learning facilitator with over 15 years in L&D. Her experience of creating, developing and embedding learning journeys has given her valuable insight and expertise in successfully managing the requirements of an organisation, alongside the individual learner needs.
A self-confessed L&D fanatic, Katie shares her extensive knowledge and passion with participants, providing an innovative and energetic learner experience in both virtual and face-to-face training environments. Reflected favourably in participant feedback scores, Katie consistently rates highly for facilitation, engagement, providing valuable feedback and subject knowledge.
Katie works collaboratively with organisations to ultimately provide solutions that meet commercial goals and align with learning strategy.
In the past, she’s established processes and procedures to provide effective and efficient L&D services, assessed future training needs and provided a training matrix to fulfil requirements. She also created an interactive online learning programme for virtual training within a national financial services organisation, including research, design and the creation of online content.
Huthwaite International
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+44 (0)1709 710081
enquiries@huthwaiteinternational.com
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