Elevate your sales performance with the creators of SPIN Selling

Transform your selling skills with our tailored SPIN sales training plans. Created by the original developers of the SPIN selling methodology, we leverage nearly 50 years of international sales experience to elevate your performance.

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Sopra Steria
Nutreco
Medtronic
Essity
Calix
SKF
SAP
Atkins Realis
Zuhlke

Our research reveals exactly what successful sellers do

SPIN Selling can help you understand:

The behaviours used by effective salespeople

The behaviours used by effective salespeople

Demonstrate the key behaviours used by effective salespeople in their verbal interactions with customers, and develop a framework for planning sales calls with these in mind.

the psychology of customer needs

the psychology of customer needs

Describe the psychology of customer needs, understand how major buying decisions are made and learn how to influence decision-makers.

Your strengths and weaknesses

Your strengths and weaknesses

Understand the strengths and weaknesses of your current selling technique, and gain actionable improvements using SPIN Selling.

How to handle customer objections

How to handle customer objections

Practice the techniques that greatly reduce the likelihood of objections, and how these can be used in real life situations.

How to measure your own sales performance

How to measure your own sales performance

Objectively measure your performance compared with our skilled behaviour profile.

Ready to become a more effective seller?

Book a free consultation to discuss your sales training needs.
 

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Proven results

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Discover More

Discover the science behind SPIN selling

We deep dive into the extensive research around selling and salespeople that pioneered a new era in the sales landscape and brought success to organisations large and small. Download the whitepaper to learn:

  • How you can develop SPIN selling skills
  • how successful sellers use SPIN selling to minimise objections
  • how to make compelling benefit statements.
The science behind SPIN Selling whitepaper

Frequently asked
questions

If you have a question about SPIN Selling or to find out how you can use it to deliver measurable revenue growth get in touch. We’d be delighted to hear from you.

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Why does SPIN sales training work?

SPIN sales training was developed here at Huthwaite International. Our unique research involved observing 35,000 business-to-business sales interactions to reveal exactly what successful sellers do. The key to successful selling is not down to gimmicks or tricks, but the result of measurable, trainable behavioural patterns.

How much does SPIN selling training cost?

Our SPIN sales training costs vary depending on group size, delivery method, and customisation requirements. We offer different pricing options for in-person, virtual, and digital delivery formats. Contact us for a tailored quote that meets your specific needs and budget.

How long does the course take to complete?

Course duration depends on the delivery format chosen. In-person classroom sessions include 2 days of facilitator-led classes, along with the Acquire Knowledge and Workplace Transfer sections of the learning journey. Virtual classes are usually spread over 4 virtual sessions, and our digital learning modules can be completed at your own pace over several weeks. We'll recommend the optimal format based on your team's requirements.

Is any support available after the course?

Yes, we provide ongoing support including access to our exclusive AI Mentor that’s exclusively trained on Huthwaite’s extensive research. Our trainers also offer guidance within our collaborative platform to ensure skills are being applied effectively and to address any implementation challenges.

Will I receive any award or certification if I complete the course?

Participants receive an official SPIN Selling certification upon successful completion of the training programme. This internationally recognised certification demonstrates proficiency in the SPIN methodology and validates your enhanced sales capabilities to employers and clients.

Ready to become a more effective seller?