Master SPIN Selling at your own pace with SPIN Solo

A brand new way to master the world’s most researched sales methodology and the behaviours which are integral to becoming a skilled seller.

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What is a SPIN Solo Learning Journey?

Learn, practice and transfer your SPIN Selling skills through a flexible, digital learning journey that drives real behaviour change through practical application and workplace transfer activities all at your own pace.

Solve these common sales challenges with SPIN Solo

Higher conversion rates

SPIN significantly improves closing ratios, especially for complex, high-value sales

Shorten sales cycles

Uncover buying signals earlier and identify qualified prospects faster

Increase deal size

SPIN naturally leads customers to recognize greater value in more comprehensive solutions

Improved customer relationships

The consultative nature of SPIN builds trust and positions salespeople as advisors rather than transactional sellers.

Reduce buyer resistance

Customers experience less psychological resistance when they discover needs themselves through SPIN questioning

Improve sales consistency

SPIN provides a clear, repeatable framework making success more systematic

AI Integration in SPIN Solo

The SPIN® Solo digital learning journey integrates Generative AI in several innovative ways. The SPIN® Mentor is an AI powered expert bot which can answer participant questions and supports:

Work-based practice
Instead of classroom role-playing, learners practice SPIN skills directly with the SPIN Mentor so they can easily incorporate into their everyday work environment
Interactive feedback loops
Learners feed information back to the platform and receive personalized guidance from their AI mentor
Pre-call simulations
The SPIN Mentor acts as a virtual customer, allowing learners to practice SPIN behaviours before real meetings
Continuous learning
AI support extends the learning journey beyond traditional training timeframes into daily work contexts

The art of the sales advance webinar

Learn how to maintain momentum by driving sales forward as we highlight the seamless bridge between our research and real-world application of our proven tactics.

I really enjoyed this learning journey! The content felt relevant, very high quality and really built that knowledge foundation around SPIN. It was spaced well and in "bite sized" portions that was manageable in my daily work. Will definitely be using the resources which I have downloaded, to prepare for future meetings and to refer back to.

Business Development Exec, Promote International

Discover the Science Behind SPIN Selling

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sales

For sales teams

Maximise profitability with your customers through stronger selling skills.

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individuals

For individuals

Learn the skills you need to become a better salesperson.

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Ready to become a more effective seller?

FAQ

For sales leaders

How will this digital SPIN program impact our bottom line?: SPIN Solo drives measurable results shortening your sales cycles and reducing customer objections.
Can larger groups easily go through SPIN Solo?: SPIN Solo is perfect for large sales teams where a classroom sales training programme would be difficult from a disruption, timescale or logistics perspective.
How disruptive will implementing this program be to our ongoing sales activities?: SPIN Solo allows you to transform sales performance through structured skill application without disrupting operations as learning can be built into working days and around other activities.
How can we measure the effectiveness of this sales training program?: SPIN Solo is built using decades of research into exactly what successful sales teams do differently. SPIN Solo has built in measurement and practice opportunities that will highlight how your team are using the skills that will win more sales opportunities.
How quickly will I see results in my actual sales conversations?: Create immediate impact in your real sales conversations through practical application and real world application activities built into the learning journey.
Do we need to change our sales process to accommodate this training?: Not at all, you can implement SPIN Solo seamlessly within existing workflows and sales processes.
Can I access the training when I’m travelling or between meetings?: SPIN Solo is mobile first, so you can access it whenever and wherever works best for you.
Is SPIN Selling certification available with this programme?: Yes, a certificate of completion for those who complete all platform assignments.
How much of our team's time will be required to support this implementation?: Implementing SPIN Solo requires minimal support from your team to set up. Post learning journey, Huthwaite can provide additional support with skills embedding if needed.