Highly specialised and qualified teams needed to strengthen their commercial skills across the board to drive growth. They wanted to trust in sales and negotiation methodologies that offered exceptional new skills and rigorous processes that met the expectations of their academic/research focused backgrounds.
A Huthwaite sales, negotiation and communication skills pathway was delivered by training professionals who really understood them as an organisation. A collaborative learning journey made the best of their eagerness to learn and focused on changing their behaviour together as a group.
A common language and behaviours are used and understood by teams across the organisation. This coupled with the collaborative learning journey they experienced gave them the confidence to quickly and successfully integrate their skills into their daily sales, negotiation and communication practices.
John Hogg faced a challenge that many specialised firms face. A motivated team of exceptionally intelligent and qualified professionals who needed to strengthen their commercial skills to drive new business and reassess how they were targeting, winning, and retaining clients.
Yun You, Commercial Manager
Huthwaite’s rigorous behavioural research and skills development programmes are built on what the very best salespeople, communicators and negotiators in the world do differently. The Huthwaite Academy full learning journey implemented at John Hogg ensures the sustainable delivery of behaviour change through the following stages:
Acquire knowledge – online digital learning – completed before the virtual classes
Practise skills – within a virtual classroom workshop:
Account Strategy – planned for 2022
Workplace transfer – applying the principles and skills to actual opportunities with workplace transfer tasks reviewed within the collaborative platform.
Coaching support – from Huthwaite experts
Philip Double, Technical and Commercial Director
Working together to map out the skills pathways and where the skills intersections are between teams was crucial to the success of the training. The Huthwaite Sales Academy approach that John Hogg ultimately chose for their teams demonstrates their commitment to investing in their people. The comprehensive training programme also offered additional supportive solutions to the main programmes, including SPIN Proposals and Presentations and Communication in a Virtual World that gave teams the confidence they needed during the pandemic when client relationships depended on virtual communication.
John Hogg sell into complex markets which are often very different from each other. Huthwaite training gave them the tools to understand customer needs consistently, regardless of industry or market and a methodical approach to handling very long and complex sales cycles with large buying groups.
John Hogg's shift to integrated commercial teams that are buyer-oriented not product-oriented was a critical change to meet their customers’ changing needs and expectations - the Huthwaite methodologies supported this change by offering them a process to follow that reinforced their market led approach - ensuring they focus on the value proposition for individual clients.
Liz Taylor, Buyer
Will Cousins, Senior Customer Manager