Neil Rackham discusses the resistance faced when introducing SPIN Selling, its rapid adoption by major corporations, and its eventual success.

Neil Rackham shares his breakthrough moment with SPIN Selling and its transformative impact at Xerox, propelling it from last to first in the UK.

Neil Rackham shares how an early feeling that sellers were use questions to uncover problems and develop needs lead to the creation of the SPIN Selling.

Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales methodology in the world.

Discover how AI is revolutionising learning in a conversation with Dr. Phillipa Hardman, as she explores the shift towards strategic AI implementation and its...

As SPIN® Selling marks it's 50th anniversary, Huthwaite remains committed to innovation, excellence, and empowering sales professionals worldwide.

Learn how to create high performance learning journeys with Promote International's Emma Stenman on the Workplace Learning Matters podcast.

Discover the importance of gaining meaningful data and insights post-training and find out the upcoming learning trends of 2023 with Will Thalheimer.

Learn how Dr Ina Weinbauer-Heidel created the twelve levers of effectiveness to enable organisations to increase the impact of their training.