What is Leading Behaviours?

Leading Behaviours is not a training course in the traditional sense. It is a series of linked and complementary learning experiences designed to meet the needs of different audiences and specific needs of your organisation.
 
Leading Behaviours helps businesses by making everyday interactions better. It gives people practical tools to communicate clearly, build trust, and work together without the usual friction. Teams make decisions faster, customers feel heard, and relationships – inside and outside the business – become stronger. The result? Real progress, not just good intentions.

These interactive skills and verbal behaviours are central to:

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Collaborative success

How cross-functional teams work effectively and efficiently

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Effective leadership

How leaders lead their teams successfully and work well with individual team members

Strategic Influence

Strategic influence

How team members collaborate and  influence and persuade others to support their goals

complex negotiation huthwaite open couse

Partnership power

How organisations work successfully with partners, customers, suppliers and stakeholders.

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Creating trust

How understanding and valuing others' expertise creates respect and enables effective, positive collaboration.

Leading Behaviour pathways

Our pathways consist of numerous programmes, which together form a behavioural skills framework for driving the performance of your teams.

Core communication

Building core interactive capabilities

  • Working with peers

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  • Managing others & projects

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  • Influencing customers & suppliers

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  • Influence and persuading senior people

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  • Presentation skills

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Team communication

Interactive skills to build teams and support team members

  • Managing projects, people & partnerships

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  • Influencing & persuasion

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  • Coaching & capability building

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  • Negotiating & dealing with conflict

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  • Working collaboratively

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Strategic communication

Building awareness and personal insight into interactive skills

  • Managing managers & partnerships

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  • Working collaboratively

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  • Influence & persuasion

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  • Driving performance

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  • Negotiating & reaching consensus

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  • Working with peers

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  • Managing others & projects

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  • Influencing customers & suppliers

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  • Influence and persuading senior people

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  • Presentation skills

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  • Managing projects, people & partnerships

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  • Influencing & persuasion

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  • Coaching & capability building

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  • Negotiating & dealing with conflict

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  • Working collaboratively

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  • Managing managers & partnerships

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  • Working collaboratively

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  • Influence & persuasion

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  • Driving performance

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  • Negotiating & reaching consensus

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Talk to us about Leading Behaviours

Adapt how your organisation communicates to unlock collaboration, influence stakeholders, and achieve goals.

Enquire now
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See more courses in our academy

With 50 years' research guiding our understanding of consumer behaviour, our Academy has evolved beyond traditional sales. Discover our comprehensive range of courses below.

Complex Negotiation P5

Complex Negotiations

Learn proven techniques that deliver measurable results in real-world complex scenarios
View course
Present for Success O6

Present for Success

Transform your ideas into compelling presentations that win you business
View course
Essential Negotiation P5

Essential Negotiations

Equip yourself with the essential tools and techniques necessary for successful negotiations 
View course

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From Psychological Safety to AI: Four emerging themes reshaping workplace learning

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Our training approach

Anyone can learn sales theory and techniques. But what good is that when it stays behind in the classroom. At Huthwaite, we’re focused on changing the behaviour of your team, so you see the results from the very beginning. This is the Huthwaite approach.

Acquire knowledge

Acquire knowledge

We start with knowledge acquisition, where participants access behavioural insights via eLearning and asynchronous activities on our collaborative platform.

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Acquire knowledge

Skills and practice

Skills and practice

Participants begin to apply and practice their skills development. The time and safe practice spaces are built into the learning journey, so they feel confident and supported.

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Skills and practice

Workplace transfer

Workplace transfer

Learners continue development through formal tasks and on-demand resources, sharing reflections with peers or progressing independently. Coaches can play a key role in supporting this skill transfer.

Find out more
Workplace transfer
Become a future leader whitepaper

Download the Become a Future Leader whitepaper to learn:

  • the importance of an agile sales strategy to succeed in a virtual world
  • using new age negotiation skills to meet changed customer needs and improve net margin
  • how embracing change culture will increase business performance.
Download

Frequently asked
questions

If you have a question about Leading Behaviours or to find out how you can use it to communicate clearly and build trust get in touch below. We’d be delighted to hear from you.

Get in touch

Who is Leading Behaviours for?

The Leading Behaviours programme is designed for businesses seeking stronger collaboration, leadership impact, and communication excellence. It targets leaders, aspiring leaders, and team members at all levels – especially those in cross-functional, customer-facing, or project roles – helping them influence, manage, and build partnerships effectively across teams, suppliers, and stakeholders.

Why does Leading Behaviours work?

It works because it turns evidence-based behavioural research into practical, repeatable skills that improve real interactions. Instead of theory, it focuses on observable behaviours proven to drive results – helping leaders and teams communicate clearly, align stakeholders, and build trust for measurable business impact.

How will Leading Behaviours benefit my business?

As organisations are replacing hierarchical command and control models with collaborative, cross-functional and team-based working, the way individuals interact and communicate goes to the heart of how people get things done, innovate and work towards a common endeavour.

Leading Behaviours helps businesses by making everyday interactions better. It gives people practical tools to communicate clearly, build trust, and work together without the usual friction. Teams make decisions faster, customers feel heard, and relationships – inside and outside the business – become stronger. This leads to real progress, not just good intentions.