Huthwaite Open Programmes

Huthwaite Open sales and negotiation training gives individuals and smaller teams access to the world’s most effective behavioural skills – offering them a unique and powerful competitive advantage.

participant on a Huthwaite international open sales programme

Our approach is based on research into what effective sellers and negotiators do. We’ve spent decades learning which key behaviours deliver outstanding performance, identifying what separates successful people from their less effective peers.

By pinpointing and practicing these behaviours and best practice with the help of Huthwaite experts, you can meet the needs of your customers and sustain new levels of business success.

SPIN Selling

SPIN Selling

Help customers discover their own needs – and build irresistible value for your solution. Close deals faster, build trust, reduce objections, and win business with a proven, practical, timeless approach that works in any market.

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Business Development Manager in conversation with her customer

Present for Success

Present for Success

Go beyond basic public speaking and make every presentation count. Deliver consistent, structured, and impactful presentations that engage your audience and drive action with the scientific approach to presentation excellence.

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Client Director delivering a sales presentation

SPIN Persuasive Proposals and Presentations

SPIN Persuasive Proposals and Presentations

Widen SPIN's sphere of influence and turn every sales proposal into a win. Learn how to craft compelling, customer-focused proposals that resonate and discover how to present with clarity, confidence, and consistency – no matter the audience or deal size.

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Sales professional working on a client proposal

Sales Opportunity Management

Sales Opportunity Management

Build relationships that live on beyond a single deal – with expertise. Learn to influence customer decisions, close bigger deals faster and turn every interaction into sustainable growth with practical tools that maximise limited resources and drive sustainable growth.

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Sales Consultant discussing the project timelines with her key contact

Complex Negotiation

Complex Negotiation

Go beyond simple buyer-seller discussions to deliver measurable results in real-world complex negotiations. Learn practical, proven techniques to secure better deals, protect margins, and build lasting partnerships, even when negotiating with larger players.

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Business leader negotiating terms with their biggest supplier

Why choose Huthwaite International?

Behavioural
expertise

109

Research-proven behavioural science for real world results

Expert
trainers

109

Our expert trainers empower sales teams globally

Collaborative
learning

109

Helping business leaders upskill their teams and embed key skills

Frequently asked
questions

What are the specific benefits of open training workshops vs in-company sessions?

There has always been a place for open courses for ambitious individuals and where businesses do not have the number of delegates to run a group session. Our Open programmes offer many opportunities for you to:

  • Meet and network with peers from other organisations
  • practice skills in a safe environment out of the workplace and away from colleagues
  • share knowledge with people from other companies
  • receive feedback from people of a similar seniority and experience level
  • gain valuable insights from different industry sectors.

After the training, how do you ensure I will retain and use my new knowledge?

Whether you chose our physical classroom or virtual classroom delivery, Huthwaite takes all participants on a learning journey; from understanding the skills at the start through to enabling you to do or think differently by the end. But it isn’t just about the amount of time spent on that journey that matters - it’s about the valuable experiences you have within each of the stages you go through. It’s broadly divided into three phases. As you progress through the journey you will acquire new skills, adopt new behaviours and have opportunities to improve your commercial performance in real world situations

Knowledge Acquisition
We start with Knowledge Acquisition, ensuring you achieve the context and underpinning knowledge required to practice and develop newly introduced concepts.

Skills and Practice
Here you begin to apply and practice skills and develop them, supported by a Huthwaite subject matter expert and facilitator. The time and safe practice spaces are built into the learning journey so you’ll feel confident and supported enough to explore and use your new knowledge.

Workplace Transfer
Ensures you continue applying the knowledge and skills acquired. This is where you’ll really begin to see your change in behaviour in real life situations.

Can I trial the training for my organisation on an Open programme?

Absolutely. Many of our clients who require a large, dedicated learning intervention involving many employees, will evaluate our methods via an Open Programme before proceeding. Many of our international clients have made our methods their de facto standard of operation and as such require newly appointed staff to attend the Open Programme as part of their induction. It makes for a vibrant mix of individuals and a deeply stimulating days of learning.

How do the skills I'll learn transfer to the workplace.

SPIN Selling
following your classes you will have access to:

  • Resources, tools and insights via the collaborative platform for up to 6 months
  • a series of tasks relating to your real world experiences
  • continued support and feedback from Huthwaite trained coaches.

Negotiation training
following your classes you will have access to:

  • Resources, tools and insights via the collaborative platform for up to 6 months
  • in addition to your practice case study, there is a series of tasks relating to your real world negotiations
  • the ability to check your progress by reviewing how your behaviours compared to our research.

Sales Opportunity Management
following your classes you will have access to:

  • Resources and insights via the collaborative platform for up to 6 months
  • a series of tasks relating to your real world experiences
  • tools to help you analyse, strategise, record and plan what to do next in your sales opportunities.

Testimonial

Sopra Steria
Nutreco
Medtronic
Essity
Calix
SKF
SAP
Atkins Realis
Zuhlke

What's next?

Tell us about your goals, and we'll help you get there.