Sales consulting | Huthwaite International

Sales consultancy

Aligning people, creating structures and building skills to transform sales performance

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Beyond training – Sales consultancy that drives results

From Selling to Negotiating, from Communicating to Customer Care, our clients have embraced our evidence-based behavioural models and the skill and experience of our teams to build the capability of their people.

But for some companies, training programmes may be only part of the answer.

Huthwaite's Sales Consultancy services are designed to complement and support our client’s investment in their people by ensuring that our behaviour change programmes and learning journeys deliver the results they need. We’ll help you make the very best of your people and processes, so you can improve sales now and sustain that performance into the future.

We support our clients in three key areas

Commercial strategy

Internal and external analysis

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With our clients, we go through a process of internal and external analysis and scenario planning set in the context of changing market conditions and your responding commercial goals. This informs how your solution is designed and communicated to ensure your whole organisation is engaged.

Learning strategy

Aligned with your company’s strategic objectives

creating value

We look at the skills required and how they are delivered, retained and implemented within your business to ensure you see clear results from the strategy we’ve agreed. The organisational learning strategy needs to be fully aligned with your company’s strategic objectives so everyone is aware of the impact it will make and is clear about how to support capability improvement and behaviour change for its people.

Vision & transformation

Plan the steps for sustainable change

return on investment

Do you have a vision for change but are not quite sure how to get there or need expert help to sense check your organisations vision ahead of implementation? Huthwaite will help you assess where you are and to plan the steps for sustainable change by having a clear understanding of the challenges you face. Throughout the process, we help practically address challenges to ensure you will achieve your commercial aims.

We help our clients solve problems like these

Lack of performance improvements

To embed Huthwaite skills effectively, learning must be integrated into daily work and organisational culture through proven methods we can implement together.

New products underperform after launch

We'll evaluate your customer-centricity, assess how your sales team understands and communicates your value proposition, and identify pathways to launch success.

Difficulty integrating new behaviours into daily processes

We'll help embed our methodology into your CRM and sales systems, making tools accessible and turning good habits into routine behavior change.

Managers don't coach effectively

Huthwaite experts will establish coaching frameworks tailored to your resource constraints and organisational commitment levels.

Unclear sales skill levels organisation-wide

We'll help define a skills framework to identify training needs and inform business strategy.

Unknown training impact on sales teams

We measure training effectiveness throughout projects to optimize resource allocation, identify needed adjustments and guide future investments.

Need senior leadership buy-in

We facilitate executive events that spark the desire for change. Senior champion support creates conditions where teams enthusiastically learn and practice new skills.

Global teams with varied skills levels

We customize training interventions to your specific environment, focusing on behavioural skills that deliver maximum impact for your people.

Develop my training plan

Who will be supporting you?

Meet some of the Huthwaite sales consultancy support team.  They have a wealth of knowledge and experience in all aspects of sales strategy, behaviour change and transformation as well as a shared passion for the delivery of great learning experiences.

They'll work with you to make sure each step of the process is a success.

Shaun James

Shaun is Head of Learning and Development. Over his 20 years as an L&D professional, Shaun has developed the sales and negotiation skills of some of the world’s largest and most successful businesses.

Laura-Errington

Laura leads a team of experienced Client Director's and Client Relationship Executives who, along with our talented project teams, deliver short and long-term training interventions with maximum impact.

robin-hoyle

In his role as Head of Learning Innovation at Huthwaite International, he is exploring routes to enhancing the learning experience and the impact of all Huthwaite’s training and learning interventions.

Jo Derriman

Jo has worked in sales and people development for over 17 years. In her role as Senior Client Director, Jo collaborates with clients to effectively explore, manage and implement new initiatives in Huthwaite commercial skills globally.

Anders Hjort

As Regional Development Director for Denmark, Anders specialises in change management and executive coaching. He loves to lead successful global projects in sales mindset and skillset development.

Marco-Weijers

Marco is Huthwaite's Regional Director for Netherlands and Germany. His speciality is the integration of sales and marketing, working with clients across a diverse range of sectors.

What our customers say

Our partnership with Huthwaite International was key in implementing SPIN® principles, driving significant improvements in sales strategies and outcomes. Their tailored training and support have empowered the team, resulting in deeper client engagements and increased conversions.

Nadia Stendal, Senior Training Manager at Surgical Workflows Getinge

Read our case studies

Read our case studies

From insight to impact – how we partner with you

The four stages we go through together to unlock your team's potential and sustain lasting change

Discover – what's holding you back?

Discover – what's holding you back?

We work with you to understand the working environment and behavioural skills that will provide the biggest impact for your people. We help you to assess skill gaps or agree the specific requirements, so you'll get a sense of where things are at and how best to move forward.

Design – what's your roadmap to success?

Design – what's your roadmap to success?

We work with you to build the right skills into everyday work through practical training and coaching. Together, we create learning that sticks – helping your teams pick up new skills, practice them on the job, and make them part of how they actually work. Then we map out a clear plan for making it happen.

Deliver – how do we make it stick?

Deliver – how do we make it stick?

We deliver learning led by expert facilitators. Through our learning journeys and real-world practice, participants build knowledge step by step and hit goals that matter – for their role, their team, and your business.

Develop – ready to level up?

Develop – ready to level up?

When you've done things the same way for years, how do you know it's still working? Partner with Huthwaite to streamline your sales organisation and maximise efficiency as you grow.

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Built on science.
Proven in practice

We’ve spent five decades studying what successful sellers, negotiators and communicators do. Together with our clients, we develop then embed those behaviours so teams can replicate that success.

Why leading companies choose to work with Huthwaite International

Huthwaite International empowers global teams to achieve outstanding results in sales, negotiation, and communication. As world-renowned behaviour change experts, we bring decades of experience helping organisations drive measurable performance improvements across diverse industries.

What sets Huthwaite apart is our proven approach to behaviour change. We don’t just teach theory—our programmes are designed so participants practise and embed new skills, ensuring they confidently apply what they learn back in the workplace. This focus on real-world implementation means our clients see tangible, lasting impact from every engagement.

Develop my training plan

How does Huthwaite International tailor its programmes to meet the unique needs of different industries or organisations?

Huthwaite International expert consultants can adapt content, scenarios, and delivery methods to reflect real-world situations relevant to participants and the organisations in which they work, ensuring training is practical and directly applicable to their roles.

What measurable results have clients seen after implementing Huthwaite International’s training in their teams?

Clients using Huthwaite’s SPIN methodology report a significant increase in sales advances. By focusing on behaviour change and embedding SPIN conversations, teams consistently achieve more meaningful customer commitments and improved sales outcomes that can be tracked and measured.

Negotiators who have been trained by Huthwaite also gain confidence when they apply our proven framework and are able to drive more consistent, successful negotiation outcomes including higher profit margins, better terms, and have the skills to avoid unnecessary concessions.

Develop my Training Plan

World-class training on a digital scale

SPIN Selling

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Countries

SPIN Coaching

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Expert trainers

SPIN Marketing

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Languages

Operation Management

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Years experience

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Choose the delivery method that suits your team and organisation

In person

Live in-person training sessions remove desk distractions and immerse teams in high-impact learning environments that offer:

Deep engagement and focus
Real-time practice and live feedback from expert facilitators
Stronger team cohesion that extends beyond the classroom

Virtual

Live virtual training coupled with digital learning via our collaborative platform offers flexible, interactive learning, with:

Virtual breakout rooms, live debates and real-time mentoring
On-the-job application between sessions
Inclusive and scalable learning across locations

Digital

Learning via a digital platform allows participants to learn at their own pace without the need for group sessions, so offers:

Learner-centric flexibility aligned with energy and schedules
Sustainable behaviour change
Cost effective solution that can scale easily for larger teams

Develop my training plan

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