Events and workshops

Unlock success with impactful, expert-led events that ensure teams are motivated, informed and supported.

What are events and workshops for?

From large conferences to intimate workshops, our experts motivate teams and deliver inspiration

Our expert speakers have a wealth of experience to help plan and deliver your event or workshop with your culture and needs in mind.

Launch training implementations
Motivate sales teams
Deliver inspirational insights

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The benefits of team events

A team event can make a real difference for your organisation. By bringing everyone together – especially teams who are hybrid working – you can bring enormous benefits.

Effectively launch products/solutions

Equip your sales teams with the knowledge and confidence from day one, ensuring a coordinated and impactful market introduction.

Build enthusiasm for new training

Transform learning from a tick-box exercise into an engaging, collaborative experience that teams will actively embrace.

Upskill your teams

Develop critical capabilities through hands-on workshops and peer learning, ensuring your teams stay ahead of evolving buyer expectations.

Build motivation

Reignite your sales force's drive and competitive spirit through shared experiences and recognition, leading to improved performance and reduced attrition.

Generate new ideas

Harness the collective intelligence of your sales team to uncover fresh approaches to challenges, creating a culture of innovation that extends beyond the event.

Focus on key priorities

Cut through the noise of daily operations to align your entire sales organisation around strategic objectives, ensuring everyone understands not just what matters most, but why it matters.

Effectively launch products/solutions

Equip your sales teams with the knowledge and confidence from day one, ensuring a coordinated and impactful market introduction.

Build enthusiasm for new training

Transform learning from a tick-box exercise into an engaging, collaborative experience that teams will actively embrace.

Upskill your teams

Develop critical capabilities through hands-on workshops and peer learning, ensuring your teams stay ahead of evolving buyer expectations.

Build motivation

Reignite your sales force's drive and competitive spirit through shared experiences and recognition, leading to improved performance and reduced attrition.

Generate new ideas

Harness the collective intelligence of your sales team to uncover fresh approaches to challenges, creating a culture of innovation that extends beyond the event.

Focus on key priorities

Cut through the noise of daily operations to align your entire sales organisation around strategic objectives, ensuring everyone understands not just what matters most, but why it matters.

Our sales events focus on three critical elements

Strategic alignment

with your business goals

Every session reinforces your specific business objectives, whether that's launching new products, entering different markets, or evolving your sales approach.

Real engagement

with your teams

We move beyond generic presentations with interactive elements, practical skill-building, and peer learning that keeps your team actively involved.

Lasting impact

throughout your organisation

We build actual capability, not just awareness, with clear frameworks sellers can apply immediately and tools that support ongoing reinforcement.

Need some event ideas?

Below are a few examples showing the kinds of events we've been involved in recently.

Team workshops

Team workshops can really help bring people together. We’ve worked with Sales and Marketing departments at both in-person or virtual events. Examples include:

Psychology of Decision Making – persuasive skills are important for all client-facing teams and there are some obvious traps that people fall into that we can help to highlight and correct.
Value Proposition Alignment – we can help teams fully understand terminology and use the same language with clients in both marketing and sales communications, so they can align on the most important value statements for your products and solutions at every stage of the Buying Cycle™.

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Sales kick-off & annual sales meeting events

If you want something practical to align all client-facing teams, these events can focus on fundamental sales skills that are not being consistently applied or on specific skills gaps you need to address. We have subject matter experts that can cover a variety of topics in short or extended workshop-style sessions.

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Top Team discovery event

Together, we create a concise programme for senior leaders that provides an overview of the proposed skills development programme and how the top team can support the project to positively influence the success of an implementation, making sure it’s received well, and can ensure that behaviour change is sustained long term.

Get in touch

Awards and recognition events

We can support more formal awards events that can be turned into real celebrations, where certificates are awarded to your teams, special prizes are given for standout contributions and where true behaviour change is recognised and rewarded. If you want more information on these types of events, read our case studies.

Get in touch

Keynote speakers

We have experienced and inspiring keynote speakers who will share their knowledge, expertise and unique stories – they can tailor their talks to your specialised areas and specific needs, giving audiences memorable and tangible key takeaways.

Get in touch

Bespoke events

Got your own ideas? Our experts work with you to create the events that best suit the needs of you and your team. Get in touch to discuss your requirements.

Get in touch

Looking for some inspiration to help plan your event?

Watch our Psychology of Decision-making workshop webinar on demand today.

Watch on demand

Frequently asked
questions

We’ve spent five decades studying what successful sellers, negotiators and communicators do. Together with our clients, we develop then embed those behaviours so teams can replicate that success.

Develop my training plan

Can you cater for larger audiences?

Yes, we have supported big tent events with 250+ people – our speakers/and or trainers have the skills required to handle large audience engagement and participation.

Can you help set up and communicate the events?

Our modular approach means that we can give options and provide content that resonates with your organisation and fits with the time you have available to participate in these events.

Can you deliver in multiple locations?

The scope of our international delivery is vast. In total we’ve worked in 109 countries and in 35 languages. We’ve worked across 69 countries for one global telecoms company alone. Whatever your local culture demands, we understand and can meet these needs – overseeing projects centrally and implementing locally.

Can we meet the delivery team before we go ahead with an event?

Absolutely. We take the time to ensure the right fit, so you can speak to individuals directly and get a feel for their personality and delivery style.

Can you customise the design of the workshop/event?

Yes, we have worked together with many clients to ensure events outcomes support their core messages and values. That’s a huge reassurance for our clients and a level of experience they find invaluable.

Delivering real learning outcomes

Zühlke

We really wanted to focus on the early stage of the sales funnel – helping a very wide group of people move things from the early stages of into a real qualified opportunity. With Huthwaite, we were able to tailor the training to help our sellers and some of our wider groups of engineering and consultancy teams with that skillset.

Angela Bishop, Chief Executive Officer UK, Zühlke

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Sopra Steria

Together with Huthwaite we created a tough programme to challenge our senior team. Ultimately, we wanted them fully invested in our learning journey – to understand, practice and believe in the new skills and language we were introducing. If the desire for change is there within our business, championed by our senior leaders, then we can really create the conditions to motivate people to learn and practice their new skills with enthusiasm.

Jennifer Blechar, Director Applications, Sopra Steria

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