Celebrating 50 years of SPIN Selling

Huthwaite's CEO, Tony actively promotes the cause for sales and service excellence, and is part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010, Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards

Neil Rackham is an author, consultant and academic who is widely recognised as one of the founders of modern sales theory. He is a leading authority on "consultative selling," an approach he pioneered and documented in a bestselling BOOK SPIN Selling which introduced a new paradigm for big complex transactions in the worlds of sales and negotiation. Neil is the founder and former CEO of Huthwaite, where the SPIN Selling methodology was developed and where it continues to justify its position as one of the most widely adopted tools by sales professionals everywhere.

Robin has spent almost three decades as a strategic L&D leader, trainer and consultant. As a writer and blogger he focuses on workforce development policies, learning strategies, tools and techniques. He has written two books, ‘Informal Learning in Organizations: How to Create a Continuous Learning Culture’ and ‘Complete Training: From Recruitment to Retirement’, both published by Kogan Page. Robin is a Fellow of the Learning and Performance Institute and the Chair of the World of Learning Conference. In his role as Head of Learning Innovation at Huthwaite International, he is exploring routes to enhancing the learning experience and the impact of all Huthwaite’s training and learning interventions.

As Professor of Science & Engineering Education at Manchester University, her expertise lies in innovative educational methods, fostering a new generation of STEM (science, technology, engineering and mathematics) leaders. She’s passionate about pushing the boundaries of mainstream STEM education and looks to shape the future of education using a people and communication centered approach.

Rachel is responsible for Huthwaite’s strategic marketing and communications across the globe. With over 20 years marketing experience, Rachel has shaped brand architecture, driven digital strategy, created content, produced events and built communities for organisations from small businesses to global brands.

George Pastidis brings over two decades of multifaceted expertise in learning and development, sales enablement and telecommunications. His strategic acumen has propelled Ericsson's sales initiatives, driving revenue growth and market expansion. Renowned for fostering a culture of continuous learning, he spearheads innovative programs that empower teams worldwide, ensuring Ericsson's position at the forefront of technological innovation.

Dr. Doris Engesser is a visionary leader known for her strategic acumen in driving sales excellence. With a focus on empowerment and innovation, she cultivates a culture of success, propelling Boston Scientific to new heights in the medical technology sector by creating profitable growth, driving innovation with with multi-functional teams..

John Massey is a transformative leader revered for his strategic insights and commitment to talent cultivation. With a track record of driving organisational excellence through his data-driven coaching programmes, he spearheads many of SAP's global L&D initiatives, shaping the future of leadership development in the tech industry.