Why do bad things happen to good new products

Why do brilliant products and services sometimes fall flat in the marketplace? If you've ever launched a product that seemed destined for success—backed by outstanding technology, rave reviews from beta testers, and an enthusiastic sales team—only to watch it struggle, you're not alone.

In this webinar we'll reveal surprising research, share the counterintuitive findings about what really drives success, and why traditional product-focused launch strategies might actually be sabotaging your sales targets.

This webinar has already taken place and is now available to watch on demand.

Key insights

A systematic approach

Learn how a systematic approach can help you avoid new product launches mis-firing and can bring tangible revenue benefits for your organisation.

Build customer value

Learn how to build value for your product or service with your customer by asking the right questions, instead of being product-focused.

Uncover client needs

Learn how to uncover customer needs and connect these needs to the innovative new product or service you're offering.