Celebrating 50 years of SPIN Selling

This year, we’re celebrating! It’s 50 years since the extensive research behind SPIN Selling and the Buying Cycle officially started to benefit the business world and Huthwaite International began its journey as a leading authority in sales and negotiation expertise.

In the five decades since, SPIN has continued its dominance as the world-leading sales methodology, supported by Huthwaite as an expert in sales, negotiation and communication skills development and behaviour change.

To tell our story, we’ve created a short documentary film to reflect on Huthwaite’s journey, celebrate our history, highlight our plans for the future and importantly, the future of sales.

What is the SPIN Selling method?

We go to back to what SPIN is, how it was created and how it revolutionised the world of sales.

The ultimate persuasive tool

SPIN is a powerful communication model that can be used in all sorts of environments – organisations use it to improve the customer experience at every level.

The next generation of sales

We look at what the future is going to look like for sales and what impact SPIN will have over the next 50 years and beyond.

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