Sales people are the crucial differentiator in competitive markets

Neil RackhamNeil Rackham 1 min read

Sales people are the crucial differentiator in competitive markets

Learn why your product is no longer your differentiator in competitive markets and how you can start to differentiate products by how they're sold.

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Recession proof sales tips to boost business growth in 2021

Tony HughesTony Hughes 4 min read

Recession proof sales tips to boost business growth in 2021

Take stock of the lessons of last year and apply proven sales methodologies to add real value for clients.

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Train for the skills you’ll actually use

David FreedmanDavid Freedman 5 min read

Train for the skills you’ll actually use

Businesses are focussing on developing sales and negotiation skills that can be put into immediate effect via the same medium they are being deployed.

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Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite InternationalHuthwaite International 3 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

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Using the SPIN Selling behaviours

Neil RackhamNeil Rackham 1 min read

Using the SPIN Selling behaviours

Should we focus on quality or quantity first when beginning to practice SPIN Selling behaviours? Find out.

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How have situation questions changed in SPIN Selling?

Neil RackhamNeil Rackham 1 min read

How have situation questions changed in SPIN Selling?

Learn how SPI® Selling situation questions have changed since the sales method was introduced and what sellers can do now.

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Scientifica uses SPIN Selling to convert more opportunities

Huthwaite InternationalHuthwaite International 4 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

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concerns-the-end-of-cycle-sales-killer

Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Download the whitepaper