Huthwaite's picks

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and organisational strategy.

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Robin Hoyle 6 min read

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Tony Hughes 6 min read

Rethinking SPIN® – the universal framework for persuasive communication

Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and personal relationships.

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Huthwaite International 4 min read

Addressing complex post-pandemic sales challenges at Zühlke

Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer interactions.

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Rachel Massey 5 min read

Evolve or extinct: Why your B2B sales team needs a skills overhaul now

Discover why your B2B sales team needs a skills overhaul now to adapt to changing buyer trends and stay competitive in the evolving marketplace.

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Robin Hoyle 5 min read

How would you prepare if your sales meetings were being broadcast on TV?!

Discover how to prepare for sales meetings by learning from a seasoned BBC journalist's interview tactics and improve your sales pitch with in-depth resear…

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Robin Hoyle 7 min read

Conversational Intelligence: Why learning in sales is more than just knowing

Learn how Conversational Intelligence and AI are reshaping sales learning, exploring the challenges and opportunities in leveraging AI tools for sales perf…

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