Discover 10 reasons sales training often fails to change behaviour and how coaching, reinforcement, and learning transfer create lasting results.
Laura Errington
A dynamic and personable commercial leader with over 17 years’ senior sales experience, partnering with a variety of clients from large corporate organisations to SME’s with Regional, National and International reach. Responsible for developing a continued strategy for growth and leading a team of talented Client Director's and Client Relationship Executives who, along with our experiences project teams, deliver successful global training interventions, with lasting impact.
Posts by Laura Errington
3 min read
Discover why SPIN Selling still works – helping buyers make confident decisions by addressing their unique challenges.