About us

Huthwaite is an international training provider and behaviour change specialist. We help organisations to transform their sales and negotiation outcomes by helping to permanently change the behaviour of their teams. We have spent four decades studying the behaviours that are needed for successful business and helping organisations apply that knowledge through our skill development programmes.

Our training interventions are founded on extensive science-led research and analysis. Through that work we have identified the sales and negotiation behaviours needed for high performance. Our world-renowned methodologies align clients to those standards and our approach supports permanent behaviour change appropriate to each client.

Research, high performance behaviours, renowned methodologies and behaviour change are the components which, along with our expert team, combine to help our clients achieve a high performance that is sustainable. This is our model. We call it Change Behaviour. Change Results™. It is rigorous and it supports measurable return on investment by transcending changing markets and short-term trends that can needlessly disrupt how professionals sell, negotiate and communicate. It is relied on by companies around the world for their commercial success.

We have a team of staff and associates around the world. They vary in background, specialism, gender, nationality and perspective. They are intellectual, practical, commercial. Our people define us. Their diversity is the cornerstone of our ability to serve you and provide you with a balance of both deep and broad expertise. It’s the reason why some of the biggest global brands come to us and stay with us. They know that together we will achieve something very special.

Explore our selection of world-leading research  Our sales and negotiation methodologies are the most researched and validated  in the world. Find the right research to address your key challenges here.  View our selection of whitepapers

International reach

Companies are increasingly turning to us as they expand overseas and do business globally.

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Our story

We’ve been at the top of our game for over 40 years. Take a look at some of our highlights.

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Our solutions are some of the most researched and validated on the planet. But they are made even more robust by the deep experience and knowledge of our team and our collective passion to make a difference for our clients. 

Our clients count on us to help them perform, not only better, but to the highest standards. We have four areas of focus that enable us to do this. We call them our Pillars. Together with our Values they make us unique. They drive every corner of our business and combine to produce solutions that are dependable, agile and effective.

Behavioural expertise

Our solutions are rooted in extensive behavioural research. Our decades of study show us that to change the behaviour of a team is to change the results of the organisation. It’s what makes us unique.


Observational research

We’ve been studying successful sales behaviour for over 40 years. No one knows more than us about what separates a successful sales and negotiation professional from a less effective one.


International flexibility

Sometimes, the more global and complex a client’s requirement is, the more rigid and inflexible the deployment needs to be to align with the provider’s capability. Not so with Huthwaite.


Digital innovation

Our digital capability is continually evolving.  Our focus is to give our clients tools to enable them to receive our proven methodologies but delivered in an agile, efficient and contemporary way.


Contact us

For an informal chat please call us on +44 (0)1709 710081. Alternatively please use our contact form.