David Freedman

Looking to improve your sales strategy? Learn how top salespeople use persuasive case analysis to uncover customer needs and value.

Why transports businesses may struggle with effective negotiation and why they need to address it.

It’s an age-old challenge, how do you get somebody or something to do something that you want them to do? Read our blog to find out.

There’s plenty to go wrong in even the most trivial negotiation. And in the big, important ones, mistakes can be costly and very difficult to unravel.

How to avoid IT security software becoming an esoteric, reactive, tactical purchase, rather than a part of your client's positive overall digital strategy.

Negotiation is something that never seems to be out of the news, or out of our lives. What are the secrets of doing it well?

Huthwaite research suggests that most people, in most places, get the skill of negotiation wrong, most of the time. This is both costly and avoidable.

Is there a lack of sales methodology in the manufacturing industry? If that's the case, there's a huge opportunity for those with a more process driven...

If you want a career in the City, you’ll need to be a good negotiator. It’s a skill that pops up again and again.