Huthwaite International

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

The current crisis may have thrown some customers back into the stage of the buying cycle we call ‘Changes over Time’ - unexpectedly, they may have moved from...

Learn why negotiation skills have been considered a key priority for businesses and discover the negotiation research that can help you do that same.

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

To be successful in in a major sale situation requires understanding of the buyer's decision making process, and the skills needed to influence it at each...

Is playing a poker face wise? Is justifying arguments with lots of reasons right? Learn which myths catch out even the most experienced negotiators.

Are you making progress in your major sales or becoming a free consultant? Successful salespeople use a simple method to move a sale forward.

Learn how to avoid the most common product launch mistakes that result in failures.

Learn how Royal Mail found and addressed a pressing need to recruit a new generation of sales professionals with SPIN training